PENTAX UK is pleased to announce the launch of the PENTAX K-7 lens-interchangeable digital SLR camera. The K-7 combines a variety of advanced functions and user-friendly features to ensure outstanding reliability and capability within a compact, lightweight body (says the press release from Pentax in the UK).

The K-7 joins the current PENTAX K digital SLR camera series as a high-end model in the range. True to its series concept, it has been designed to deliver outstanding image quality combined with ease of use, to benefit photo enthusiasts of all levels, including advanced amateurs. The K-7 also includes revised and upgraded features including viewfinder, shutter unit, continuous-shooting capacity, and exposure and autofocus systems.
Protected by a durable, high-quality metallic body, the K-7 is extremely compact and functional β as with all other K-series models β delivering enhanced portability and manoeuverability. The model includes several new user-friendly features, including video recording, high dynamic range (HDR), and automatic horizon correction. All of these features serve to deliver a highly effective photographic tool, perfect for all discerning digital SLR photographers.
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Tag: launch
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Pentax K-7 -720p video, serious competition
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Sony Alpha 230, 330 and 380 update

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments β with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.
The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame Ξ±900. “While Sonyβs flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.
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Canon EOS 500D – video plus 15.1 megapixels
Canon has announced a consumer level EOS 500D camera, with 1080p resolution video limited to 20 frames per second, and 15.1 megapixels but a maximum shooting rate of 3.4 frames per second:
http://www.cameracraft.online/2009/03/25/canon-eos-500d-151-mp-plus-hd-video/
This continues the trend for all new DSLRs to have HD movie shooting in addition to live view modes, something which Sony to date shows no sign of catching up on. However, the obvious compromises present in the 500D would be criticised harshly if they were to have appeared first in a Sony model, so this is good news. Canon has made it acceptable for others to follow with 20fps instead of the required 24fps, and still claim true 1080p video.
– DK
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Tamron's new 60mm f/2 1:1 macro
Tamron Co., Ltd (Mr. Morio Ono, President), a comprehensive manufacturer of optical products with its head office in Saitama City, has announced the development of the SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), a life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors* that offers a fast maximum aperture of F/2.0. (Text here is directly from their press announcement).
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Why the D3X will still sell
You can read Thom Hogan, you can not read Michael Reichmann (because he tells you to read Thom Hogan instead!) and you can muse for hours on the unexpected price bombshell which accompanied the Nikon D3X launch. Then you can watch in surprise as the camera sells.
Why? Read on.
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Alpha 900 launch: Press Conference Part 4
Duncan McEwan spoke, in his usual very steady and friendly manner, about his experience of using the Alpha 900. He showed a selection of images taken – remarkably – over a period of just 10 days preceding the event, using a 24-70mm CZ and his own 70-200mm Minolta SSM. Here is his own ‘script’ for the presentation, with a small selection of the images.
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Canon 5D MkII: 30fps 1080p, 21mp, ISO 25,600
United Kingdom / Republic of Ireland, 17 September 2008: Canon announces the full frame, 21.1 Megapixel EOS 5D Mark II: the first EOS with full High Definition video capability. They also announced a new 24mm f1.4 lens.
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Alpha 900 launch: Press Conference Part 3
Part 3 of the conference presentations, transcribed from a recording by Shirley Kilpatrick. This section deals with the revolutionary new adjustable focusing screen and viewfinder which enables error-free 100 per cent viewing, and the reasons Sony chose to make a 24.6 megapixel full frame sensor. To start reading with the first Part, go to Part 1.
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Alpha 900 launch: Press Conference Part 2
Transcribed by Shirley Kilpatrick from audio record of the conference. For the opening speeches, see our Part 1 of this report.
Nick Sharples: Thank you Fujio-san. I hope that leaves you in no doubt about our commitment at Sony to excellence in digital imaging, and how importantly we consider the launch of our flagship Alpha digital SLR; so it gives me great pleasure to invite Toru Katsumoto, senior general manager of our digital imaging business group, to introduce our new flagship Alpha digital SLR.
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Alpha 900 launch: gala dinner Edinburgh
Here, for some light relief, is an Alpha 700 + 24-105mm Minolta D documentary on the press dinner thrown for journalists from all the countries of the European region when they gathered in Edinburgh for the Alpha 900 launch!
