New HVL-F43AM Alpha flash with rotating design

Sony has announced a new HVL-F43AM flashgun using the same type of rotating body design found in the top of the line HVL-F58AM, to replace the existing HVL-F42AM with its traditional bounce design. At the same time, some more Alpha system accessories have been rolled out.

HVL-F43AM ‘rotator’ flash

With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimised for superb results with all A-mount cameras.

As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects.

Smart flash functions open up even broader creative lightning possibilities. Wireless Ratio Control makes it easy to select light emission ratios for up to three separate flash units*. This allows quick creation of sophisticated multi-point lighting effects without the need for complex professional equipment.

Ideal for everyday shooting and more serious applications, its dust- and moisture-resistant design makes the HVL-F43AM ideal for demanding assignments, indoors or outside.

Flash power levels are switchable in 22 increments, from 1/1 through to 1/128 level in 1/3 steps. High output power is complemented by a quick 2.9 second (approx.) recycling time. Despite the flash’s extensive functions, operation is refreshingly clear and simple via the high-quality LCD screen and direction buttons.

Main specification for external flash HVL-F43AM
Guide Number – 43 (105mm, ISO100・m)
Flash Coverage – 24-105mm (15mm focal length covered with built-in wide panel)
Flash Control – Pre-flash control, manual flash control selectable, direct through-the-lens (TTL) flash metering
Bounce Flash – Click positions: up (30°/45°/60°/75°/90°/120°/150°); down (8°); right (30°/45°/60°/90°); left (30°/45°/60°/90°)
Recycling time (based on Sony measurement) – Approx. 2.9 seconds (with alkaline battery)
Battery performance (based on Sony measurement) – Approx. more than 200 flash cycles (with alkaline battery)
Power level switching – 22 levels: (1/1, 1/2, 1/4, 1/8, 1/16, 1/32, 1/64, 1/128), 1/3 steps
Wireless Ratio Control – Available to control by 3 groups when used with DSLR-A900/A850/A700
Other features
Auto WB Adjustment with Colour Temperature Info; Auto zoom control optimised for image sensor size; High-Speed Synchro; Modelling Lighting; Test Lighting; Multi Lighting. Supports camera’s Red-eye reduction feature. Built-in wide panel and bounce sheet. High quality LCD screen.
Compatible Shoe – Auto-lock Accessory Shoe
Included items – Mini-stand, Case
Dimensions (WxHxD) – Approx. 75 x 129 x 87 mm
Weight – Approx. 340g (without batteries)
Power source – Four AA-size cells of the same type, either alkaline or Ni-MH

VCT-55LH bracket
The VCT-55LH is a versatile mounting bracket that offers space for mounting additional ISO cold shoe accessories. A useful add-on for all A-mount cameras by Sony, the bracket can also be used with E-mount cameras such as the NEX-5, NEX-3 and the Handycam® NEX-VG10E HD camcorder.

Other accessories – like a shotgun microphone – can be securely mounted while the camera’s main shoe is occupied. The VCT-55LH is ideal for use with the CLM-V55 clip-on LCD monitor that offers a clear, high-resolution view of images during video and still shooting.

Soft Carrying Case LCS-AMB
The LCS-AMB carry case protects your A-mount camera and attached standard zoom lens while you’re travelling. A special suspended partition cradles the camera securely while allowing quick access. Finished in durable black polyester material, the case can be slung over a shoulder using the supplied strap, carried by the grab handle or attached to a belt. It also features handy pockets with space for up to two extra batteries, spare memory card and lens cap. (NB: Not compatible with DSLR-A900/A850).

Lens Hood ALC-SH111
Compatible with DT 35mm F1.8 SAM and 85mm F2.8 SAM lenses, this round-profile hood shades from direct sunlight to prevent glare and lens flare.

See all accessories by Sony for the α camera system here: www.sony.co.uk/hub/dslr/accessories

The new HVL-F43AM external flash, VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111 lens hood for α cameras by Sony are available from Spring 2011.

Nissin Di866 flashgun for Alpha

Kenro, the UK distributor for Nissin, has announced that the powerful and fully featured wireless twin-head Di866 Professional Speedlite is now available in Sony hot shoe fit.

Initially launched in September 2009 with a Canon or Nikon fit, the Di866 is specifically designed for use with digital SLR cameras and comes with many ‘world’s first’ features. This new flash unit is simple to use and can also be fired wirelessly where it can be used as a master or receiver.

Check availability and price in your camera fitting from B&H Photo Video here

With a guide number of 60m (ISO 100 @ 105mm) the Di866 features Nissin’s original ‘My TTL’ user adjustable TTL light output level and is firmware upgradable thanks to an onboard USB port.

The gun also features high speed synchronisation and a fill in sub-flash (12m100 ISO), which is activated while the main flash is bounced and also has a built-in wide angle diffuser and catch-light reflector.

The flash gun comes with an auto-rotate colour display that stays upright whichever way the unit is tilted. The display utilises user-friendly icons to enable ease of operation.

“The Di866 has been a hit with photographers and journalists alike, with one reviewer describing the flash as ‘the most powerful hotshoe flashgun available,’ and I think everyone who uses the flash will agree with that statement,” says Kenro managing director, Paul Kench. “I’m delighted we are now able to offer this unit to Sony users.”

See www.kenro.co.uk for details of your nearest stockist, or call Kenro on 01793 615836 for more detail.


The Alpha 580 – a three-way view

Once I had a quarterplate hand-and-stand camera, vintage 1920s. Attached to the front standard was a small reflex viewfinder, giving a miniature composition you could use at waist or chest level. On the same standard was a folding wire frame, with a companion eye-sighting window flipping up from the side of the body. This gave a direct view from eye level. But for the most accurate framing and focusing, a groundglass screen at back could be used with the shutter open and a viewing hood folded out.

Those three ways of viewing have never been available in a modern SLR. Until now! The Alpha 580 (for which you can also read 560 throughout this review, give or take the sensor) is the first modern SLR to offer three entirely different viewfinder systems, all with their own unique focus and exposure methods. There have been cameras made by Alpa and Praktina which had optical finders tucked in alongside their pentaprism, and Rollei invented a finder which could switch from eye-level to waist level at the flick of a lever. But the Alpha 580 offers three through-the-lens systems and it’s unlikely any DSLR will do so again.
This is a 10-page article – please use the navigation bar at the bottom to move on to the next page, or click the ‘Continue Reading’ link to view as a single long article (this function is not very reliable though and may produce an ‘undefined’ error)

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Alpha 55 – in depth pros and cons


It’s taken me a long time to get round to writing a review of the Alpha 55. You don’t get to use a new type of camera very often, and this camera blends elements which have all been used before in a completely new way. This review is pretty from the point of view of the still photographer not the video shooter. This is a multi page report. There’s a lot of it. Please use the navigation for pages 1, 2, 3, 4, 5 and on to keep the pages a reasonable size – even if it’s rather hard to spot it… or click the Read More link to get it as one big scrolling monster.

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A-mount autofocus upgrade for NEX-VG10E

Available now for download, a free firmware upgrade adds autofocus support with 14 A-mount SAM and SSM lens models. AF compatibility of the NEX-VG10E with A-mount lenses requires the optional LA-EA1 Mount Adaptor, plus a separate firmware upgrade for the LA-EA1.

Man using NEX-VG10E with 18-200mm OSS lens and mic windshield, in Fuerteventura last week. Alphaspotted by Shirley Kilpatrick.
The upgrade lets videographers enjoy smooth, accurate AF operation with the family of A-mount optics that includes telephotos, primes and zooms by Sony and Carl Zeiss.
The latest firmware upgrade by Sony for registered Handycam® NEX-VG10E customers is available free of charge from http://support.sony-europe.com/dime/camcorders/hd/msc/msc.aspx?&m=NEX-VG10E.
Editor’s comment: AF is already offered by the NEX-3 and NEX-5 with the adaptor and the same group of SAM and SSM lenses. However, it could not really be described as ‘smooth, accurate’ – more like ‘just acceptable’. So perhaps the VG10E’s firmware fix is a better one and perhaps a further firmware release may arrive improving A-mount AF with the 3 and 5.

Sony to develop Super-35mm pro camcorder

Sony Corporation announced today that it is developing a new type of E-mount interchangeable lens camcorder for professional use that is equipped with a Super-35mm equivalent large format CMOS sensor. This new addition to Sony’s professional “NXCAM” line will be available in the middle of 2011.

Editor’s Note: Super-35mm is not full frame 35mm. The 35mm movie format is what we call half-frame in still photography, or a little over 18 x 24mm – a size very close to the nominal 16 x 24mm of the DT/DX format used by Sony for APS-C sensors. Sony may decide to use a normal APS-C sensor for this, or to use a true 16:9 ratio for HD Video. However, Super-35mm normally means a squarer image format. No doubt internet forums will be full of folk claiming that Sony has gone full frame frame on the E-mount just like they said, etc etc – well, that is not the case. Super-35mm does not mean full frame (technically, double frame 35mm).
But this sensor may be significantly larger than existing APS-C, at a possible 25 x 18.5mm rather than 23.5 x 15.5mm or thereabouts (please note that one APS-C sensor is already quoted as being 16 x 24mm). Alpha A-mount lenses will of course cover this easily; E-mount NEX lenses may have been designed to do so from the start, though it may be pushing it to expect corner quality unless OS is disabled. By definition, all OS-type lenses must have a larger circle of coverage than the format they are designed for – often considerably larger. Turning off OS would enable any properly designed OS lens to cover a bigger sensor without any corner vignetting or loss of sharpness.
Remember where you read this first – 17.30hrs on November 17th! – DK
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HD videocast – NEX adaptors and odd lenses

I’ve finally got round to trying a ‘proper’ videocast – perhaps the first of regular short demonstrations – with the Alpha 55 offering me HD filming while demonstrating the NEX-5. And I can use the NEX-5 to film stuff about the Alpha 55. A Canon 60D helped, though its inability to refocus during filming (which the NEX-5 and Alpha 55 can do) proved a small problem. The sound from the Canon was used, mainly because it had been set with a manual level, while the Sony was using an external condensor mic that pickup up some serious interference from the lights.
The lighting is nothing more than one 30W daylight colour energy saver and one 20W – using an angle desk lamp from IKEA and a spare table lamp. The background is a Calumet (Lastolite in disguise) canvas. To do the filming, I ran a 7 inch Lilliput monitor from the HDMI output of the Alpha 55, and mounted it facing me on a bar right next to the camera. The Canon was set up as a second camera and left running from that position. Editing, including cutting and pasting the soundtrack and parts of the Canon video, was in iMovie 11.

This is a full 1080p HD YouTube film – if you can view it (bandwidth is an issue) try the higher resolutions. The Alpha 55 consistently overheated at around 7 minutes, showing me a temperature warning then shutting off. The room was not warm and the camera screen was both not active, and moved away from the camera back. My first attempt at this film was spoiled by the overheating issue, perhaps because SSS was left on in error. However, on a tripod SSS is not active to any extent when shooting video (it does not have the same problems of creating blur, which happen with still images due to the way mirror or shutter vibration are reflected by the tripod). Previous time limited movies I’ve made have been hand held and of course SSS is both used and expected to be very active.
– David Kilpatrick

Sony VAT-back offer – UK only

Many Sony Alpha products are included in the Sony UK VAT-back scheme which will operate until December 24th. Items purchased from authorised retailers from October 28th onwards may be eligible for a claim, and Sony will return the equivalent of the 17.5% VAT paid to the customer directly.
This is not actually VAT back, as any item purchased in this way is still eligible for normal VAT relief on the nett amount paid, for UK VAT registered buyers (businesses). Customers outside Europe will be able to buy without VAT under the normal rules applying to exports.
On January 4th 2011, UK VAT increases to 20% for consumer goods including all the Sony range.
For details of the VATback offer, see:
http://www.sony.co.uk/hub/1237479399273
Sony point out that the VAT amounts to 14.9% of the price paid, not 17.5% (it is 175/1175).
The offer includes  NEX-5, Alpha 580, Alpha 55 and Alpha 33 plus two lenses – the 75-300mm SAL and the 50mm f/1.8 SAM. But you need to be very careful indeed when ordering, as the deal applies only to some very specific packages such as the Body Only for A580, A33 and A55 (if you can find it!) and exact kits such as NEX-5D with 16mm and 18-55mm or NEX-5A with just 16mm. You must check when buying whether the exact product number you are buying qualifies for the VATback.
Buyers internationally can also get similar discounts until December 31st – we note that B&H for example offers this NEX-5 kit with $150 rebate. That’s about the same as the UK VATback deal.

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