We filmed the entire Sony press conference at photokina. It is split into three sections about 7 minutes each. During filming using the NEX-5, the camera at one point started to show an overheat warning. At this point I should have moved the articulated screen away from the camera body, but did not want to interrupt a very important moment – the announcement of the A7xx. And that’s when it cut out, taking maybe 10-15 seconds for me to move the rear screen, wait a moment, and restart.
Here are the videos. They are all at 720p quality and uses the internal mic, not the add-on mic, as I was ‘travelling light’ for this conference.
SONY UK has notified us of a press conference to announce an ‘exciting digital camera’ on August 14th.
They have also said that full details will be provided soon. It is possible this will be embargoed – we may attend a meeting on the 14th, but have to agree not to publish until a date later on, perhaps in September.
Update: it seems there is an international Sony Alpha press trip on Sept 9/10th to Edinburgh. Members of the Euro technical press have been invited, as a two-dayer with a stack of nightlife (the Festival and Fringe have just kicked into action today) it is an ideal location for putting the Alpha 900 and new 16-35mm and 70-400mm into the hands of journos. But it’s one week after the Sept 2nd close of the Festival itself, with the fireworks display. The Fringe is still running.
It seems very unlikely that the Aug 14th conference would be the long-awaited Alpha 900 launch since it is only a single day, or part of a day, and would not take place so long before an apparent pre-photokina pan-European press event. Judging by previous launches – Alpha 100, 2-day event in Morocco June 5-7th 2006; Alpha 700 2-day event on Lake Como Italy end of 1st week in September 2007; my guess is that the Edinburgh event is the big hands-on opportunity for the flagship full frame DSLR almost one year to the day after the launch of the 700. A very busy year, too, during which Sony has launched three other DSLR bodies and several important lenses.
Well, Edinburgh’s 45 minutes from my door and even if I am surplus to the tightly controlled A-list of such events I may be able to drop in and join them for a drink, as there’s one or two folk going I would like to say hello to. But then, Edinburgh is an airport! Just because the press gets to land there does not mean the city is where they are headed. I’ve been to big press events at Gleneagles (Kodak) and even in the middle of the Berwickshire countryside (Canon) in the past. It could be anywhere in Scotland – and some places in Scotland are not on our doorstep!
It costs me over one working day and around £200 to get to a London event (I’d rather by invited to almost anywhere in Europe than London in summer…) but whatever goes, the September date is an essential launch I am sure, and not just another Cybershot across the bows of the enemy!
Shortly before the June 6th 2006 worldwide launch of the Sony Alpha digital SLR system the European press learned that major title editors would meet in Marrakesh for the unveiling of the Alpha 100. No-one anticipated being driven miles into the desert-like countryside of Oued Nfis for the experience of a night under canvas after witnessing feats of Berber horsemanship and a massive pyrotechnic intro! Read David Kilpatrick’s original report from the Summer 2006 edition of Photoworld magazine. Please note this is a long, fully detailed and illustrated article split across several pages. Be sure to click the next page at the end of each one to continue reading.Continue reading »