Exmor R hits the High Street – new Cyber-shots

SONY puts two 10.2 megapixel consumer digicams on the market in September 2009 using the back-illuminated Exmor R sensor. This CMOS sensor architecture takes the ‘sandwich’ which forms the light-sensitive pixel wells, and reverses it so that the side previously used for connections now faces the image-forming light. This change allows more light to be captured, resulting in improved high ISO performance. So far, the Exmor R technology has only been used in video cameras and this is the first appearance of it in still cameras. The cameras can shoot at 10 frames per second.
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Japan to stage a photokina for Asia

Camera & Imaging Products Association (CIPA) [Representative Director and President: Tsuneji Uchida, Address: JCII Bldg. 25, Ichiban-cho, Chiyoda-ku, Tokyo] will hold a comprehensive camera and photo imaging show in March 2010 which widely covers photo imaging, with its target set to the extended field of input and output in the photography and imaging area.

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Up to 20% price hike for Fuji films and papers

FUJIFILM UK Ltd. (Managing Director Hiroshi Saigusa) has announced that it is to increase prices on its range of photographic papers and films in the United Kingdom. The price changes are being implemented on a worldwide basis.

Prices will be increased from July 2008 and will range between 10% and 20% depending on the product group.

To sustain its photo imaging business, FUJIFILM has been undertaking intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing the increasing costs of raw materials used to manufacture films and papers over the past few years. However, the recent soaring costs of such materials as silver and crude oil mean that FUJIFILM is no longer able to absorb these costs during the production process.

FUJIFILM’S photographic paper and film continues to set the standard in terms of image quality and they are appreciated by professionals and enthusiasts alike. Fujifilm remains fully committed to this important market and plans to continue its product development of new photosensitive material.