New Alpha 290 and 390

Sony has announced two new cameras this morning – but it’s not an announcement which will have Alpha system users rushing to the cashpoint and queuing at Sony Style. The Alpha 290 and 390 are dumbed-down versions of the 230/380 with user interfaces partly borrowed from the NEX including the built-in Help Guide. The rear 2.7 inch Clear Photo LCD screeen does most of the work of communicating with the user.

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