- Sigma marks a new era in 2025, with a redesigned logo and novel camera
- Flagship 300-600mm F4 DG OS Sports lens revealed
- 16-300mm F3.5-6.7 DC OS Contemporary for Canon RF and Fuji X
The first chance to see the new 300-600mm DG OS Sports f/4 Sigma in E-mount and L-mount was at The Photography Show, London, March 8th-11th at the ExCel Centre. This £5,899 big white zoom was joined on the Sigma stand by a new 16-300mm f/3.5-6.7 DC OS Contemporary in L, E, Canon RF-A and Fujifilm X mounts at £599.
Sigma bf camera
Making its debut at the show was the Sigma bf 24 megapixel L-mount minimalist camera body with 8K video, here seen in fashionably unsaleable white and silver.
However, the new silver versions of the i-series L-mount prime lenses should be very popular, as they make some cameras look like classic Leica.
The stand also introduced Sigma’s new branding.
“From today the Sigma brand will adopt a reimagined look and feel, including a new corporate logo and symbol, updated box designs for new products, and a fresh colour palette.”
“This brand enhancement celebrates our technical precision and manufacturing excellence with a nod to the Japanese elegance and soulfulness that underpins our design philosophy.”
You can see full info and specifications at Sigma’s website.