TODAY Sony’s Alpha 900 was unveiled to European journalists at a press conference held in the Caledonian Hilton Hotel, in the very heart of historic Edinburgh shadowed by the Castle and looking out over the west end of Princes Street gardens. The price for the body only will be £2,100 inc VAT from Sony Style Europe and the camera will be delivered in October – SonyStyle begin taking orders on September 10th.
Sony chose the anniversary of the Battle of Flodden Field (September 9th, 1513) for the launch conference and the anniversary of the last battle fought between England and Scotland as two nations (Pinkie Cleugh, near Edinburgh, September 10th 1547) for their field trip… the English press were made most welcome!
Duncan McEwan, Scottish regional organiser for the Photoworld Club and a regular contributor to the magazine, played a key role in the launch as one of the European beta testers who has been using the camera over the summer period.
Duncan has used the A900 with the 24-70mm and 70-200mm SSM only, and tells me that his main interest was to see whether it did what he wanted – not to compare it with the A100, A700 or any other camera!
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