Sony photo contest – shoot a tape, win an A100

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Sony Europe’s Recording Media & Energy (RME) division today announced a new LTO-4 photo contest promotion that offers the chance to win one of three digital cameras from Sony – in return for creative pictures of LTO-4 tape cartridges. The competition can be entered by distributors, resellers and end-customers of Sony’s LTO-4, its highest capacity media.

LTO tapeworms

Sony is asking LTO-4 media channel partners and users to capture the most artistic, abstract or humorous photo of Sony’s LTO-4 cartridge and upload it to the SonyBiz website to be in with a chance of winning digital camera from Sony. Entries can be made in three easy steps:

* 1) Take a camera and some LTO-4 media
* 2) Be creative and shoot your photo (with LTO-4 media prominent in the picture)
* 3) Enter the contest by uploading your entry here

The designer of the image that judges decide is the most creative will win Sony’s DSLR-A100K Digital Single Lens Reflex high quality, professional camera. The second prize up for grabs is Sony’s DSC-T200R 8.1 megapixel camera, with 3.5-inch wide touch screen and a unique ‘Smile Shutter’ for capturing those happy moments. Third prize is Sony’s DSC-T70B, a slim-line T-Series Cyber-shot camera with 3.0-inch 16:9 wide-screen LCD, and ‘Smile Shutter’.

The competition is open from 14th January to 29th February 2008, running across Europe in France, UK, Germany, Netherlands, Luxemburg, Belgium, Sweden, Denmark, Finland, Norway, Italy and Spain – with more countries to be announced

Sony will judge the entries and winning images will be displayed on at the end of March.

Is tape storage an obsolete medium? Is the A100 a discontinued camera? Is this a pretty low cost way to get hundreds of photo ideas for showing a boring product? Hmmm.

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