Sensor-feed Live View in new Alpha 500

ACCORDING to specifications revealed on a German site, the new Sony Alpha 500 will have a 12.3 megapixel CMOS sensor capable of providing Live View to the rear 3 inch medium resolution screen – with Manual Focusing at 14X magnification. The in-prism based Quick AF Live View is retained, giving a choice between two entirely different systems of Live View, Sony’s innovative and easy solution scanning the focus screen, and a critically accurate alternative for tripod work. The camera may sell for just €50 more than the Alpha 380 – or break the £500 body only barrier in the UK right from the start.
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Alpha 850 – 24 megapixel 3fps in 900 body

Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, and a very slightly modified viewfinder. It is shipped without the Remote Commander (this becomes an optional extra) indicating that minimum retail price is Sony’s aim.
fotobrenner2
This is a screen grab from Fotobrenner.de in Germany who have the body only offered for €1999.00 and the kit with SAM 28-75mm f/2.8 new lens for €2699.00. As listed that makes the body about 10% more expensive than the current street price of the Alpha 900 – indicating either that the A850 prices are RRP and will rapidly fall, or that the A900 is about to get a price hike. They offer the A900 for €2499.00 and that would – pro rata – make the UK street price for the A850 about £1599. Please note: though the 28-75mm picture is authentic, the body shown has the AF switch set to C – just like the Sony shots of the A900 issued to dealers. Maybe they would do this for all packshots for some reason, maybe it was chance – more likely. It would be unlikely to happen again for the 850 shot so I reckon this is shopped.
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Alpha 500, 550 and 850

Sony’s September launch for 2009 looks set to include three new models – the Alpha 500, 550 and 850. The model numbers are confirmed by the usual backdoor leak, appearing in the registration database for SonyStyle USA in this case (Canada has been a past culprit, updating databases associated with their site before the product is officially released). However, only a few people know what these cameras will be, and they are limited by non-disclosure contracts.
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Back-illuminated Exmor in new Sony HD Handycam

Handycam CX520 lifestyle image_004

•Class-leading Exmor R™ CMOS Sensor plus Sony G Lens and BIONZ image processor for incredible HD imaging performance, especially in low light
•Optical SteadyShot Active Mode gives up to 10x less camera shake, now improved with ‘3-Way Shake-Cancelling*’ stabilisation
•Full HD recording on 64GB(CX520VE)/32GB(CX505VE) internal memory and optional Memory Stick
•Automatic geotagging of clips and still images by GPS
*World’s first to reduce camera shake in 3 directions during video shooting (as of July 2009, Sony Research)

It’s the very last word in HD picture quality, smart shooting features and stunning looks. The new flagship of Sony’s HD camcorder line-up, the Handycam® HDR-CX520VE/505VE is packed with latest innovations to help you capture better-looking video and still images, whatever you’re doing. Press release from Sony, July 7th 2009.
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Support for A230, A330, A380 in latest Adobe release

Adobe has added the latest Alpha model support to Lightroom and ACR before the cameras have become fully available worldwide – as they did with the original Alpha 100. Lightroom 2.4 and Adobe Camera Raw 5.4 final releases include raw conversion for the Alpha 230, 300 and 380.
To download the latest utilities (including DNG Converter, which converts the raw files to a form which earlier versions of Photoshop CS can process) visit:
http://www.adobe.com/downloads/
The updates are free but you must have recent versions of authorised software installed to benefit from them. The ACR Plug-In will also update Adobe Elements 7 (PC) or 6 (Macintosh) to work with the full range of Sony Alpha DSLRs.
We have run comparison ACR conversions on Alpha 900 files using 5.4 and the earlier Release Candidate (beta) version – there is no difference, output is bit for bit identical.

'Twilight Football' concept to boost Sony low-light reputation

Sony has come up with a zany idea to overcome problems in their reputation for high ISO and low light capability – showcase cameras, including the Alpha range with its legendary high ISO noise reduction, by shooting an essentially unphotogenic subject in almost non-existent light. But they are picking exceptional locations to do so. Sony Europe is currently obsessed by football, which for two decades Canon has claimed as its own territory.
Twilight Football logo

What’s in it for photographers? Less than there is for amateur footie players, as it seems unlikely the public will be able to join the ‘specially selected’ teams of still and movie shooters.
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New Sony Alpha 500 and 550 leaked

This post has been updated on August 29th as it features second in Google searches for Sony Alpha 550 – but it contained only rumour links when first posted in May.
A550---Low-Res
The camera is now launched, along with the 500 and the full-frame 850.
Please visit our detailed launch and specification reports –
http://www.photoclubalpha.com/2009/08/27/new-alpha-a500-a550-official-news-release/
http://www.photoclubalpha.com/2009/08/27/alpha-850-official-press-release/
http://www.photoclubalpha.com/2009/08/24/sensor-feed-live-view-in-new-alpha-500/
http://www.photoclubalpha.com/2009/08/27/7fps-alpha-550/
http://www.photoclubalpha.com/2009/08/01/alpha-850-24-megapixel-3fps-in-900-body/
– DK

New skins versus old wine – A350 or A380?

As the generation of Alpha 200, 300 and 350 reaches early retirement age it may be the time to grab bargains. The new Alpha 230, 330 and 380 have plenty of bonus points to win over new users despite the critical lack of video capture. But the older generation has some very tangible benefits.
The most obvious changes in the ‘Plus-30’ range are the use of a new smaller battery (NP-F50AM) shared with Cyber Shot consumer models, a dual MS ProHG Duo and SD card interface, substantial reduction in weight and size, improved rear LCD screen with auto brightness adjustment (only on the A330 and A380), and a radical overhaul of the graphical user interface to include sample picture tips (pioneered by Nikon).
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