Cameracraft magazine – Taking your practical photography further
United Kingdom / Republic of Ireland, 17 September 2008: Canon announces the full frame, 21.1 Megapixel EOS 5D Mark II: the first EOS with full High Definition video capability. They also announced a new 24mm f1.4 lens.
Part 3 of the conference presentations, transcribed from a recording by Shirley Kilpatrick. This section deals with the revolutionary new adjustable focusing screen and viewfinder which enables error-free 100 per cent viewing, and the reasons Sony chose to make a 24.6 megapixel full frame sensor. To start reading with the first Part, go to Part 1.
Transcribed by Shirley Kilpatrick from audio record of the conference. For the opening speeches, see our Part 1 of this report.
Nick Sharples: Thank you Fujio-san. I hope that leaves you in no doubt about our commitment at Sony to excellence in digital imaging, and how importantly we consider the launch of our flagship Alpha digital SLR; so it gives me great pleasure to invite Toru Katsumoto, senior general manager of our digital imaging business group, to introduce our new flagship Alpha digital SLR.
Here, for some light relief, is an Alpha 700 + 24-105mm Minolta D documentary on the press dinner thrown for journalists from all the countries of the European region when they gathered in Edinburgh for the Alpha 900 launch!
By Shirley Kilpatrick – transcribed from recording made during the conference in Edinburgh.
(This is a close transcript of speeches delivered by Sony execs, with photos).
Nikon has introduced some of the technologies we might expect to see from Sony, apparently using the IMX021 sensor (the pixel count on the long edge is 4288, rather than 4272 as normally processed from a Sony Alpha 700 file, but this is within the usual limits of different raw conversions). The D90 is an A700-class camera for £699 but includes Live View with face detection contrast-detect focusing, 720p HD movie recording up to 5 minutes, 4.5fps continuous shooting, ISO to 3200 (6400 HI), and Auto Distortion Correction when fitted with current Nikon lenses.
August 26th, London, UK: report from Richard Kilpatrick
Today saw the launch of the newest member of Nikon’s growing range of successful DSLRs, with an ongoing increase in market share clearly resulting in growing confidence for the camera brand. Prefacing the D90’s announcement, Nikon revealed that 50% of professional photographers at the Olympics were using Nikon, and their market share reached 44% of the pro DSLR market in February (this is despite the range still having a 12Mp upper limit).
D90 at launch
Having introduced the D3, D300, D60 and D700 within the last 12 months, the D80 was really looking like the last man standing; today’s announcement shows that the mid-range “enthusiast” market is going to be exceptionally well catered for with a ground-breaking new model, and leaves me as a recent D3 adopter wondering if it’s possible to justify a spare F-mount body.
Canon has today officially announced the 15.5 megapixel APS-C EOS 50D. This is a 1.6X factor sensor, packing a density well in excess of the Alpha 350 – if Sony was to make an Alpha with the same pixel density it would be 17.5 megapixels, and a full framer would be 38.5 megapixels.
At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show. Continue reading »
There seems to be a lot of speculation about the Alpha 900 or Pro, and uncertainty about the timing of introduction. The August 14th date is not the 900, it’s two Cybershot models. The Alpha 900 will, as far as we are aware, be shown to the press on September 9th/10th worldwide.
