Alpha 900 launch: Press Conference Part 2

Transcribed by Shirley Kilpatrick from audio record of the conference. For the opening speeches, see our Part 1 of this report.

Nick Sharples: Thank you Fujio-san. I hope that leaves you in no doubt about our commitment at Sony to excellence in digital imaging, and how importantly we consider the launch of our flagship Alpha digital SLR; so it gives me great pleasure to invite Toru Katsumoto, senior general manager of our digital imaging business group, to introduce our new flagship Alpha digital SLR.

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MS Duo Pro catches up in speed

Sony press release:

Paris, 4 September 2008 – As the world moves on, files get bigger. From high-megapixel compact cameras to the latest Sony α Digital SLR with its 5 frames per second continuous shooting capability, the pressure is on for flash memory. High Definition camcorders are tightening the screw even further, so Sony Recording Media & Energy (RME) has created a solution in the form of the Memory Stick PRO-HG Duo™ HX.

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Alpha 900 – finder and frames

It’s not going to be long before we see the Alpha 900, and some cameras are known to be out there on trial in the hands of Sony staff and pre-release testers. I am not one, so rest assured, this is not a leak! What can you expect from the Alpha 900’s full-frame prism finder?

(Note: this post was written in early August – it is now 100% certain that the finder is 100%, and at 0.74X magnification will be – as had been hinted – the largest of all current DSLR finders in apparent visual terms except the EOS 1Ds Mk III which is 0.76X. Comparisons: EOS 5D 0.68X, Nikon D3 0.70X)
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