A900 and Raw Photo Processor
This post has been removed at Sony’s request, due to the use of pictures taken with a prototype 16-35mm not authorised for release.
– DK
Cameracraft magazine – Taking your practical photography further
This post has been removed at Sony’s request, due to the use of pictures taken with a prototype 16-35mm not authorised for release.
– DK
Sony has released – without announcement – a new firmware version for the Alpha 700 which includes an OFF function for high ISO. This is presumed to be in advance of tomorrow’s press conference, where the Alpha 900 will be revealed. Journalists could be expected to ask questions about the NR, and the lack of firmware upgrades to the Alpha 700, and they have acted just in time for this launch and photokina to remedy the situation. Article with image samples and download links:
Sony press release:
Paris, 4 September 2008 – As the world moves on, files get bigger. From high-megapixel compact cameras to the latest Sony α Digital SLR with its 5 frames per second continuous shooting capability, the pressure is on for flash memory. High Definition camcorders are tightening the screw even further, so Sony Recording Media & Energy (RME) has created a solution in the form of the Memory Stick PRO-HG Duo™ HX.
Nikon has introduced some of the technologies we might expect to see from Sony, apparently using the IMX021 sensor (the pixel count on the long edge is 4288, rather than 4272 as normally processed from a Sony Alpha 700 file, but this is within the usual limits of different raw conversions). The D90 is an A700-class camera for £699 but includes Live View with face detection contrast-detect focusing, 720p HD movie recording up to 5 minutes, 4.5fps continuous shooting, ISO to 3200 (6400 HI), and Auto Distortion Correction when fitted with current Nikon lenses.
Canon has today officially announced the 15.5 megapixel APS-C EOS 50D. This is a 1.6X factor sensor, packing a density well in excess of the Alpha 350 – if Sony was to make an Alpha with the same pixel density it would be 17.5 megapixels, and a full framer would be 38.5 megapixels.
It’s not going to be long before we see the Alpha 900, and some cameras are known to be out there on trial in the hands of Sony staff and pre-release testers. I am not one, so rest assured, this is not a leak! What can you expect from the Alpha 900’s full-frame prism finder?
(Note: this post was written in early August – it is now 100% certain that the finder is 100%, and at 0.74X magnification will be – as had been hinted – the largest of all current DSLR finders in apparent visual terms except the EOS 1Ds Mk III which is 0.76X. Comparisons: EOS 5D 0.68X, Nikon D3 0.70X).
At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show. Continue reading »
Calumet has announced that its Wardour Street, Soho, London store is now a Sony Alpha Centre of Excellence:
http://ebm.cheetahmail.com/c/tag/tBImAnOBSZ4PaB7SFuqB8eZtgdl/doc.html
Received this morning from Olympus PR:
Tokyo, 5 August 2008 – Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced joint development of technologies and devices for the “Micro Four Thirds System standard”.
Continue reading »
SONY UK has notified us of a press conference to announce an ‘exciting digital camera’ on August 14th.
They have also said that full details will be provided soon. It is possible this will be embargoed – we may attend a meeting on the 14th, but have to agree not to publish until a date later on, perhaps in September.
Update: it seems there is an international Sony Alpha press trip on Sept 9/10th to Edinburgh. Members of the Euro technical press have been invited, as a two-dayer with a stack of nightlife (the Festival and Fringe have just kicked into action today) it is an ideal location for putting the Alpha 900 and new 16-35mm and 70-400mm into the hands of journos. But it’s one week after the Sept 2nd close of the Festival itself, with the fireworks display. The Fringe is still running.
It seems very unlikely that the Aug 14th conference would be the long-awaited Alpha 900 launch since it is only a single day, or part of a day, and would not take place so long before an apparent pre-photokina pan-European press event. Judging by previous launches – Alpha 100, 2-day event in Morocco June 5-7th 2006; Alpha 700 2-day event on Lake Como Italy end of 1st week in September 2007; my guess is that the Edinburgh event is the big hands-on opportunity for the flagship full frame DSLR almost one year to the day after the launch of the 700. A very busy year, too, during which Sony has launched three other DSLR bodies and several important lenses.
Well, Edinburgh’s 45 minutes from my door and even if I am surplus to the tightly controlled A-list of such events I may be able to drop in and join them for a drink, as there’s one or two folk going I would like to say hello to. But then, Edinburgh is an airport! Just because the press gets to land there does not mean the city is where they are headed. I’ve been to big press events at Gleneagles (Kodak) and even in the middle of the Berwickshire countryside (Canon) in the past. It could be anywhere in Scotland – and some places in Scotland are not on our doorstep!
It costs me over one working day and around £200 to get to a London event (I’d rather by invited to almost anywhere in Europe than London in summer…) but whatever goes, the September date is an essential launch I am sure, and not just another Cybershot across the bows of the enemy!
– DK