Professional photographer and journalist, founder and editor of magazines PHOTOpro, Photon, Freelance Photographer, f2 and Cameracraft. For 25 years director of the Minolta Club. Fellow of the BIPP and Hon. Fellow of the MPA.

Sony Alpha 700 official press release

D-SLR-α700

TOUGH, RESPONSIVE Alpha 700 DELIVERS STUNNING NEXT-GENERATION PICTURE QUALITY – FROM SHOOTING TO VIEWING

Sep 6, 2007

  • Superb picture quality with newly developed Sony 12.24 effective megapixel Exmor CMOS sensor and brand new high-speed BIONZ processor with RAW noise reduction
  • Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting
  • New Quick Navigation function for instant access to camera settings
  • Rugged magnesium body with dust/moisture resistant seals
  • PhotoTV HD Full HD image display on new BRAVIA televisions
  • 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder

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Leaked Alpha 700 specifications

TEMPORARY Sony website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name – the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first. Continue reading »

Will the new Alpha have HDMI?

FUJIO NISHIDA, President of Sony Europe, speaking at the Berlin IFA consumer electronics and technology show on August 30th, mentioned the Alpha system alongside Cyber-shot digital still cameras and Handycam digital video as part of Sony’s plan to introduce HD (High Definition Television) formats throughout. He held up the new ‘smile shoot’ Cyber-shot T200 with its ability to output playback of images in 16:9 format directly to Sony Bravia LCD TVs. Continue reading »

New Alpha rumours start to fly

With only three days to go before the launch of the new Alpha, rumours of a ‘sneak preview’ press release have appeared on dPreview’s internet forums. Leon van Bommel, writing from Holland, says he has seen a magazine which has a photograph showing the camera with a kit lens marked 16-105mm f/3.5-5.6. Certainly, a more expensive body than the A100 would look out of place wearing the $99 18-70mm f/3.5-5.6 kit lens which is the only cheap option now. Continue reading »

Sony to unveil A700 to press on September 6th

INSIDE sources – mainly people who have been invited to press launch events – confirm that Sony is to show its new Advanced Amateur camera, thought to be called the Alpha 300, on Thursday September 6th. A press conference is being held in Italy on the 5th/6th, and journalists from European mainland countries have been invited to attend. Nigel Atherton, editor of What Digital Camera magazine, wrote on the Amateur Photographer public website forums that the product/s would be unveiled on the 5th. (I have now seen a programme for the event, and the main launch conference is on the 6th).

This article has been edited on January 28th 2008 – the Alpha 700 was known shortly after it appeared, but I left the original title with ‘A300’. Since there is to be an Alpha 300 (probably the cause of the confusion originally as this model number was identified in Sony website databases) I am changing the title and references to the body to avoid search engines finding the wrong information.

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