hireacamera.com invest in Alpha and NEX gear!

The UK’s top camera and lens hire company, hireacamera.com, has invested in a whole new stock of Sony Alpha and NEX gear right up to the 500mm G – their A77s come with 16-50mm SSMs… here, Guy Thatcher explains their enthusiasm for Sony, filmed at the PhotoVision Roadshow in Edinburgh on Tuesday March 27th.

It’s a 1080p HD video shot on the NEX-7 by David Kilpatrick with no accessories apart from the Tamron 18-200mm DiIII VC zoom, which at one point displays a preference for focusing on the better lit, more contrasty background.

Canon kyboshes the competition – full cinema system

Canon has launched, out of the blue as far as we were concerned, a complete fully featured Cinema HD production system including full-frame digital video camcorder and EF-fit lenses designed to compete head-on with the top offerings from Zeiss/Arri and Red.

The Cinema EOS system also competes with Sony right in the heart of Sony prime territory. It looks like nothing so much as an acknowledgement that Sony has attacked Canon’s primary still imaging market effectively, and Canon, instead of competing in that arena, has decided to hit their rival where it really hurts. Their announcement feels like ‘right, we’ll show them – this will be the best HD movie production system in the world’.

Porn film makers will be rubbing their hands with glee – or something, not sure if you call it glee…

At the heart of this is optical excellence. They have created a 4K (the higher resolution than 1080p HD, full large screen cinema format) lens system. Imagine these – they come in the ciné PL mount, but also in the full frame EF camera mount. You could use these on a regular Canon. And they will not have the shortcomings of lenses such as the 24-105mm f/4 L – these will be better than CZ quality if Canon is to secure a market share.

CN-E 14.5-60mm f/2.6 L S (Super-35 or APS-C is what the S stands for, like EF-S)

CN-E 30-300mm f/2.95-3.7 L S

CN-E 24mm f/1.5 L F (the F stands for Full Frame)

CN-E 50mm f/1.3 L F

CN-E 85mm f/1.3 L F

Look at those apertures – they are like Angenieux apertures! Bet you they are also true T-stop figures. Here’s their wording:

Wide-Angle and Telephoto Cinema Zoom Lenses for EF and PL Mounts
CN-E14.5–60mm T2.6 L S / CN-E14.5–60mm T2.6 L SP
CN-E30–300mm T2.95–3.7 L S / CN-E30–300mm T2.95–3.7 L SP

The four new Canon zoom cinema lenses comprise the CN-E14.5–60mm T2.6 L S (for EF mounts) and CN-E14.5–60mm T2.6 L SP (for PL mounts) wide-angle cinema zoom lenses, and the CN-E30–300mm T2.95–3.7 L S (for EF mounts) and CN-E30–300mm T2.95–3.7 L SP (for PL mounts) telephoto cinema zoom lenses. Each lens supports 4K (4096 x 2160 pixels) resolution, which delivers a pixel count four times that of Full HD (1920 x 1080 pixels), and offers compatibility with industry-standard Super 35 mm-equivalent cameras as well as APS-C cameras (Not compatible with 35mm full-frame or APS-H camera sensors).

Employing anomalous dispersion glass, effective in eliminating chromatic aberration, and large-diameter aspherical lenses, the zoom lenses achieve high-resolution imaging from the centre of the frame to the outer edges. Each lens is equipped with a newly designed 11-blade aperture diaphragm for soft, attractive blur characteristics, making them ideally suited for cinematographic applications.

The focal length range of 14.5–300 mm covered by the new zoom lenses represents the most frequently used focal lengths in theatrical motion picture production, a range that often requires a combination of three or more separate zoom lenses. Canon’s new wide-angle and telephoto cinema zoom lenses, however, offer a wider angle and powerful zooming to provide complete coverage across this range with just two lenses. The new wide-angle cinema zoom lenses will offer the industry’s widest angle of view among 35 mm digital cinema lenses with a wide-angle-end focal length of 14.5 mm (as of November 3rd 2011, according to published competitive data).

Zoom, focus and iris markings are all engraved on angled surfaces for improved readability from behind the camera. With a focus rotation angle of approximately 300 degrees and a zoom rotation angle of approximately 160 degrees, the lenses facilitate precise focusing performance while making possible smooth and subtle zoom operation.

The new top-end cinema zoom lens line-up can be used with standard manual and electronic movie industry accessories, as well as matte boxes. Featuring a unified front lens diameter and uniform gear positions, the lenses do away with the need to adjust or reposition accessory gear when switching between other lenses in the series.

Single-Focal-Length Cinema Lenses for EF Mounts
CN-E24mm T1.5 L F / CN-E50mm T1.3 L F / CN-E85mm T1.3 L F

Like their wide-angle and telephoto cinema zoom lens co-stars, Canon’s new CN-E24mm T1.5 L F, CN-E50mm T1.3 L F and CN-E85mm T1.3 L F cinema lenses deliver 4K optical performance. The three lenses, designed for use with EF mounts, are compatible with not only industry-standard Super 35 mm-equivalent cameras, but also 35 mm full-frame, APS-H and APS-C sensor sizes. The trio incorporates anomalous dispersion glass and large-diameter aspherical lenses for high resolution imaging throughout the frame, and features a newly designed 11-blade aperture diaphragm for gentle, attractive blurring.

With focus and iris markings that are easily visible from behind the camera, Canon’s three new fixed-focal-length lenses support convenient film-style operation and, offering a focus rotation angle of approximately 300 degrees, facilitate precise focusing performance.

The CN-E24mm T1.5 L F, CN-E50mm T1.3 L F and CN-E85mm T1.3 L F support standard manual and electronic industry accessories and matte boxes, and have a unified front lens diameter and uniform gear positions, eliminating the need for adjustments when switching lenses.

Costs

Is there a snag? Maybe. The cheapest of the prime lenses will be over £4000/$6,300 and the zooms will cost a cool… $47,000 each. That is not a misprint. That is not even my income. But it shows you how big the stakes are in movie making gear PROPER.

The movie camcorder

Then there’s the camera to go with them – the EOS C300/C300PL interchangeable lens digital video camcorder. It may only have an 8.29 megapixel Super-35mm CMOS sensor. It’s only 1080p but it claims to read coincident or complete RGB pixels for each pixel location, using 4:2:2 sampling, and to record at 50 Mbps (almost twice the data rate of the best DSLR video). It has twin CF card slots. It has many other features including things like metadata coding for better identification of lenses in edit work, and the capacity to be controlled remotely from an iPad or iPhone (with accessory WFT-E6B wireless transmitter).

A new DSLR

Canon is developing a new-concept EOS-series digital single-lens reflex (SLR) camera. Incorporating an enhanced version of the video-capture capability offered in the current EOS-series line-up, the new camera will be ideally suited for cinematographic and other digital high-resolution production applications. The model will be equipped with a 35 mm full-frame CMOS sensor and, enabling the recording of 4K video* (at a frame rate of 24P, with Motion-JPEG compression), will make possible the type of exceptional image quality and sublime imaging expression to be expected from the next generation of “EOS Movies.”

So why have I posted this on Photoclubalpha? Easy. I was still up and around at 1am when the news had come in by email. And it matters, because Sony will react to this. Canon has just moved in on their home territory, where they were already getting a foothold through EOS-movies and existing Canon video offerings, in a much bigger way. This could be the best thing Alpha owners could see happen because it will force Sony to update their lens range quickly and to improve the overall offering their DSLR division makes to their camcorder division (via adaptors).

– DK

Smoke and Mirrors – an idea for Sony

With the latest Alpha 77, Sony has introduced SLT version II, the new upgraded ‘Translucent’ mirror. This is in an attempt to reduce the ghosting effects created by having an angled mirror between the lens and sensor, the image forming rays passing through a semi-silvered (pellicle) surface, through a thickness of polymer film, and then to the sensor. Having tried it out (update, September 8th) we can confirm that it works. You honestly would never know there was anything between the lens and the sensor.

But Sony, like all makers, has continued to think in terms of SLR design and the old world of film negatives and slides, where the image always had to be a certain way up on the film, or it would end up being printed and projected reversed left to right.

In the past a simple reflex mirror for a TLR viewing screen – like the Rolleiflex – did a useful job of turning an inverted image the right way up for viewing. On film at the back of the camera, the image was both inverted and left-to-right. But that did not matter, as the film was viewed through its reverse (back) side to see or print the image.

Somehow, this old design has been continued to new cameras – but today we use digital sensors. The upside-down or left-to-rightness of the image does not matter as we view the image on a screen or using an EVF. No matter how the image ends up on the sensor, it can always be the right way up and the right way round for us to view.

So, Sony, when you make you that full-frame Alpha 99 camera change the entire approach. Position the SLT mirror so it reflects the image sideways, upways or downways! And put the SENSOR where it receives the image from the REFLECTED lightpath. Make the mirror reflect 70% of the light and transmit 30%, instead of the other way round.

There will be no double imaging, no flare patches, no ghosting and not even an extra substrate or layer for the image forming rays to pass through, if the sensor receives the reflected image not the transmitted one. The AF sensor, in the meantime, can be positioned in direct line to the lens where the imaging sensor has been in the past, measuring the image through the SLT mirror.

This arrangement (©David Kilpatrick, Friday morning, August 26th 2011, scrambled eggs with smoked salmon for breakfast) will in a single stroke remove all the complaints about image degradation as the mirror will provide a perfect image.

But – would it? Slight lack of plane perfection in the SLT mirror used to transmit the image-forming light, and reflect the AF-measuring light, does not have much effect on the image. Anything less than an optically perfect mirror would fail to create a quality image. It would be like sticking a cheap filter on your lens, or worse. And of course it would never fit into a normally shaped camera body with a full frame sensor and shutter.

Solid solution

Ah – the AF sensor, unlike the imaging sensor, does not need cleaning to remove dust spots. So the mirror would not have to be movable. Actually, it would not have to be a pellicle mirror. It could be a lovely big lump of pure glass prism moulded straight on to the AF module itself, even including the condensor-collimator lenses of the AF system. It could be solid glass all the way from mirror surface to AF receptor, and the 45° front face could be to the same optical perfection as the best Sony G lens. Or even the best Carl Zeiss lens. Hell, it could be a Carl Zeiss prism and then the camera could have the CZ logo!

Diagram above: light blue = solid glass optical prism with 45 degree semisilvered front face; the two white indents at the right hand side indicate AF modules set into the prism rear face. Pink = shutter (optional, ideal system would have electronic shutter only). Dark blue = sensor. Green = top mounted waist level viewing screen, also articulated. A secondary eye-level EVF would or could be used. Design ©DK with a bit of nicked Sony lens cross-section.

Design? Rollei 6000 all the way! A professional, Hasselbox-shaped thingy to cradle in your hand. With a rotating 24 x 36mm sensor too, so that you change the format aspect by pressing a button not maneouvring the camera body. A 3 inch square OLED on the top like a giant waist-level finder, showing the image vertically or horizontally as you turn the sensor. A waist-level viewing hood for a giant magnified view. Maybe even a monster top prism for the biggest EVF you could imagine!

Mor realistically, an eye-level EVF in addition to a top plate OLED or LCD panel designed to be hinged up/rotated/twisted – rather like the LCD of the Sony Cyber-Shot DCS R-1, one of the best ever ‘waist level finder’ options fitted to a digital camera to date. In fact something like s giant updated R-1 full framer might do well.

As for the image sensor, that could be in the well of the camera (mirror aiming down) but maybe having it in the top of the camera, below the viewing screen (mirror facing up) would help gravity reduce the dust issue.

The point is – it does not matter where the image sensor is placed, it does not have be where the film once was. It does not matter whether the image reaching it is inverted or reflected, as unlike film it does not have an emulsion side or a film-base side, the electronic viewfinder is independent of the orientation of the optical image.

Future ‘SLT’ EVF cameras – especially a future Alpha 900 replacement – do not need even to resemble today’s DSLRs and can be made better by abandoning ideas fixed in designers’ minds since the era of film cameras.

– DK

Technical note: angled partial mirrors, whether prism surface or semi silvered, create polarisation effects, colour shifts and a varying efficiency of reflection depending on the angle of incidence of the ray. This is one barrier to the use of pellicle mirror design for a full-frame model, as the back focus or telecentricity of lenses relative to the format would mean a greater range of incident angles across the mirror surface. Sony appears to have overcome any such problems in the existing APS-C SLT design, and the slightly forward tilt of the mirror (not a true 45°) helps in this respect. I propose the above design in full awareness of related optical and technical issues. I’m not assuming they do not exist – they would need solving.

Sony 5″ video monitor for DSLRs

For some time, I have been using a 7″ Lilliput external monitor for my Alpha and other HDMI output cameras. This is fairly bulky, with its external battery pack, and is mounted on a flash bracket holding it to the side of the camera. The main use of the monitor is for interview-style filming with it facing the subject (self filming) but it also has uses making location shooting simpler. Such monitors are usually mounted within video rigs, off camera, often at waist or chest level even when the camera is held above and forward of them.

The cost of the Lilliput is around £150-£200 depending on supplier and battery/mains power choices. Similar monitors from Marshall and other makers typically cost two to three times this, because they are sold for the photo market – the Lilliput is sold to the in-car entertainment sector, and therefore is not marked up by 300% to allow for the deep pockets of camera owners relative to car owners.

Sony’s new 5″ monitor is much lighter, and comes with mounts for hot shoe and Alpha shoe, and a neat lightweight HDMI-miniHDMI cable (oddly enough, that’s about the hardest thing to find – a short, skinny cable). It costs $395, but for that you do get a folding hood which is neat. They have many photos of it and not one shows it facing forwards, but the use is mentioned in the publicity.

It does not draw power from the HDMI, but requires either a mains adaptor or a battery pack, which is not shown in any of the photos. Sony have done the same as LED-video-light makers – provided a bay for fitting the regular Alpha camera battery as a power source. The press release implies that the battery pack is a separate item (‘optional’) instead of making the point that you use any large Alpha battery (including old ones left over from the A100). I find it very convenient that my video light accepts the same batteries as my camera system, and not very convenient to have a bulky rechargeable pack for my 7″ monitor. (NB: all that white space is part of Sony’s image we have linked to – nothing like wasting a bit of bandwidth by not cropping pix, is there?).

Here’s the press release:

—————————————————-

A new clip-on LCD monitor from Sony gives DSLR camera owners a bigger, better view of their footage while shooting HD video.

The CLM-V55 is a portable video monitor featuring a high-resolution WVGA (800 x 480) (5”) LCD panel. Attaching easily to most Interchangeable Lens Digital cameras and compatible HD camcorders via the supplied adaptor, it displays video footage during shooting/playback with excellent clarity and a wide viewing angle.

The clip-on screen tilts and swivels to any angle for comfortable framing in any position – even self-shooting when you’re in the picture.

The CLM-V55 is loaded with pro-style features to help photo enthusiasts and videographers shoot high-quality HD video footage with their Interchangeable Lens Digital camera.

Pixel magnification mode assists with accurate focus confirmation, giving an enlarged pixel-perfect view of a selected portion of the Full HD image. It’s complemented by a colour peaking function that highlights the edges of accurately-focused areas of the video image.

An intuitive control wheel allows quick, positive adjustment of a wide range of monitor settings without interrupting shooting. Adjustable parameters include aspect ratio (16:9/4:3), volume, brightness, contrast, colour tone (phase), colour temp and auto dimmer. On-screen markers aid precise framing by giving precise indication of a TV’s 16:9 or 4:3 actual display area. The LCD monitor’s on-board mono speaker is complemented by a headphone jack for accurate audio monitoring during shooting.

The CLM-V55 attaches easily to a wide range of Interchangeable Lens Digital cameras from Sony and other manufacturers that support HD video shooting. The supplied adaptor simplifies mounting on any camera or HD camcorder that features an auto-lock accessory shoe or ISO shoe. Signal connection from camera to monitor is via the supplied HDMI cable, while power can be supplied using a battery pack or AC adaptor (both optional). The CLM-V55 comes with a detachable LCD hood for more comfortable viewing when shooting outdoors in bright sunlight.

The CLM-V55 LCD video monitor by Sony is available from March 2011.

The Alpha 580 – a three-way view

Once I had a quarterplate hand-and-stand camera, vintage 1920s. Attached to the front standard was a small reflex viewfinder, giving a miniature composition you could use at waist or chest level. On the same standard was a folding wire frame, with a companion eye-sighting window flipping up from the side of the body. This gave a direct view from eye level. But for the most accurate framing and focusing, a groundglass screen at back could be used with the shutter open and a viewing hood folded out.

Those three ways of viewing have never been available in a modern SLR. Until now! The Alpha 580 (for which you can also read 560 throughout this review, give or take the sensor) is the first modern SLR to offer three entirely different viewfinder systems, all with their own unique focus and exposure methods. There have been cameras made by Alpa and Praktina which had optical finders tucked in alongside their pentaprism, and Rollei invented a finder which could switch from eye-level to waist level at the flick of a lever. But the Alpha 580 offers three through-the-lens systems and it’s unlikely any DSLR will do so again.
This is a 10-page article – please use the navigation bar at the bottom to move on to the next page, or click the ‘Continue Reading’ link to view as a single long article (this function is not very reliable though and may produce an ‘undefined’ error)

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Four new Alphas – and two 'translucent'

It’s a funny word to use, because the mirrors involved are transparent and not translucent (which implies passing light but not in an image-forming manner). Translucent means semi-opaque, letting light through in the way that an opal perspex sheet or Kodatrace foil does. Transparent means something you can see through.
But now, thanks to the wonder of changing language, translucent is also going to have to mean transparent, or semi-transparent. Pellicle, semi-silvered, whatever term you wish to use.

Unfortunately, for this writer the misuse of the word translucent stands as one of the biggest schoolboy howlers ever imposed on the entire world by the ignorance of a corporation. It’s such a glaring error I can hardly bring myself to use the term – others, like Dave Etchells, have happily assimilated the new meaning into their technical lexicon. And as the video above shows, they’ve made it into a trademark, a permanent part of the future of this technology.
Wiki, and pretty well every dictionary ever published, disagree with Sony’s imaginative use of a word from which they have now removed its exact meaning:
Wikipedia: “Transparent materials are clear, while translucent ones cannot be seen through clearly.”
Merriam-Webster:

trans·lu·cent/transˈlo͞osnt/

Adjective: (of a substance) Allowing light, but not detailed images, to pass through; semitransparent.
(the semi bit of semitransparent cited here seems to mean semi-detailed, vaguely delineated – not slightly darker; otherwise the primary definition of the word is diluted).
There has been some heated argument on dPreview forums about this post of mine (my view is shared by many). No-one has made the point that words evolve to have useful exact meanings. Transparent and translucent are words which may once have shared a common poetic meaning in 18th century descriptive writing, but whose meanings were refined with the progress of science and technology. This process in the course of over 200 years resulted in a useful distinction between the meanings of transparent and translucent. Sony’s commercial misuse of the word Translucent is damaging to the English language and to the scientific and technical lexicon; it predisposes future confusion about the meaning of the words.
It is also a fait accompli; there is no turning back, since Sony’s corporate stance is much like that of Mrs Thatcher; no u-turns and never admit to be being wrong. They have also no doubt invested hundreds of thousands of dollars in the consultancy involved, and the registration of the term as a trademark, the creation of branding artwork.
They could have branded the mirror TransLumina® or, more usefully, just called it a transflecting mirror – transmitting-reflecting. That term is already used to describe the sort of mirrors used in ‘Big Brother’ with cameras behind them.



As to whether it’s a true pellicle mirror (a thin stretched film of vacuum coated Mylar or a similar polymer) no-one seems to be clear. It moves out of the way to allow sensor cleaning but could be relatively fragile. It certainly does not need to move to allow 10fps (Alpha 55) or 7fps (Alpha 33) continuous shooting. Sensor dust is often created within the camera by wear and tear on the shutter mechanism, so access for cleaning is essential and the mirror can not be designed to seal the sensor chamber. The Alpha models still have a shutter, that’s the next thing we shall see eliminated. That old rumour of the 15fps silent shooting Alpha DSLR seems to be more than a rumour; we are almost there.


For many users, the critical advantage of all four new Sony models will be HD Video with sensor-based in body image stabilisation. This will enable all kinds of lenses from macro to ultrawide or soft focus, manual adaptations and Minolta AF legacy glass to be used for video with confidence.
Welcome back the circular polariser, unlike mirrorless ILC cameras these new models will not allow the use of linear polarisers without AF efficiency reductions, but exposure should be unaffected as the sensor itself provides the metering with 1200 zones.
This will be one of the tests reviewers need to carry out on the new pellicle mirror Sony Alpha 33 and 55 models – to confront them with not only polarising filters, but conditions in which light is naturally polarised. How will they render sky gradations or reflections off water?
Two further Alpha models are being released, which are essentially updates for the 500/550 – the Alpha 580 which will hit the shops before the winter buying season, adding 16.2 megapixels and a 15-zone AF module, HD 1080p video and (non-video) Contrast Detect AF with all Alpha mount lenses. The 560 will not arrive until some time in 2011, using a 14.2 megapixel sensor.
Versatile features
More of a landmark than a benchmark, the inclusion of 10fps continuous shooting with active phase detect AF and 16.2 megapixel file size in the Alpha 55 is unprecedented and possibly unforeseen by competitors, in this class of sub-$1000 consumer DSLR (let’s continue to use the term, since they are clothed as DSLRs). The dual format card drive supports the 30Mb/s transfer rate of the latest Class 10 SDHC cards and Sony’s fastest MemoryStick Pro Duo generation. The HD video also has a reasonable 17mbps  bitrate.
The new technology has been well documented before the launch, but the fine detail of the new cameras is now clearer. The Alpha 55 is some markets will incorporate GPS geo-tagging for stills and videos (we wait to see whether raw files are tagged, and how accurate this is – the accessory Sony geo-tagging system available to date has only permitted JPEG tagging, and has not been accurate enough to know which street in a town the picture was taken in).

Rumours that the 33 and 55 bodies would be SSM/SAM only, with no internal focus drive, were unfounded as Sony states clearly that both are compatible with ‘the full range’ of over 30 Alpha lenses (indeed, the product shots of the 33 and 55 alone show the 18-200mm SAL DT lens fitted). The 55/33 1080i/60p (1080p in AVCHD camera archive format) video claims ‘smooth, precise’ phase detect auto focus during video shooting, but makes no reference to this being limited to in-lens motor lenses. Therefore we can assume it works with in-body AF drive lenses as well, and you just have to edit the soundtrack.
The new ISO 25,600 mode does not imply a radical sensor change as it is only available using Multi-Shot Noise Reduction, which requires a burst of 6 frames at the 10fps/7fps native maximum speed of the camera, and can not save raw files. The ISO range of the sensors is 100 to 12,800. Is this range quoted as absolute, or after accounting for the semi-silvered mirror light losses? If it’s the range before allowing for the mirror, then the 14.2 megapixel sensor of the Alpha 33 may be more like the Nikon 3100’s sensor than the NEX (ISO 200-12,800) is.
Thom Hogan has shown pixel dimensions and size data which support Nikon’s claim to have an entirely different sensor fab line of their own, compared to the A550/NEX sensor. But how about compared to the A33/560 sensor?
The 55’s new 16.2 megapixel CMOS will probably appear in the forthcoming Alpha 700 successor, which it is believed will form the main Sony exhibit at photokina (Cologne, September 21st-27th). Both models have a new 15-zone AF sensor with three cross sensors, but not f/2.8 sensors – all are designed to operate at f/5.6 virtual aperture. However, there is a hidden clue that the cross sensors may be f/3.5 capable, as the high-speed shooting modes with continuous AF set f/3.5 by default on any lens capable of this (if the lens is, say, only f/5.6 then the largest aperture is always set). Setting f/3.5 implies that this confers an advantage in focus sensitivity over f/5.6, f/4 or any other particular aperture – and that f/3.2, f/2.8 or wider would bring no benefit. That points to some of the sensors having an f/3.5 virtual aperture.
The new cameras are known as SLTs – Single Lens Translucent – instead of SLR. See my intro. Did they have no English speaking staff on their team? I’m sure there is a German word which describes their mirror correctly. I’d rather have the right German word than the wrong English one. Ah well, as the bloke leaning on the pub bar says, durchsprung vor technik
Confusing aspects – Auto HDR is said to be available in P/A/S/M modes. I guess in M mode it must leave the aperture alone and change just the shutter speed. Regular bracketing is still limited to a disappointing 3 exposures at 0.7 EV intervals, maximum.
But you’ll love the direct D-Range button which gives access to D-Range and HDR options directly, and the direct Finder/Screen button which toggles between using the very high resolution EVF with its ‘virtual 1.1X’ 100% view of the subject – effective visual scale, larger than the Alpha 700 and larger than any previous Alpha digital model except the Alpha 900 and 850. That’s one of the benefits of the EVF, a relatively tiny display is viewed through a high magnification ocular and ends up with a ‘window’ on the world which beats the tiny tunnel vision of optical finders. Technically it is very similar to the last EVF produced by Konica Minolta on the Dimage A200, with the benefit of five years’ further development. It has the same 60Hz refresh rate and visually almost raster-free RGB.


Where the A550 and its earlier stablemates vary slightly around a viewfinder with an effective 0.50X scale (relative to a full frame 100% view using a 50mm lens), the A55 and A33 provide an effective 0.73X and that’s impressive. The ocular is set well back (remember the Konica Minolta A2, and the Sony Cybershot DSC R-1?) because it is a telescope design. This also gives it a very narrow range of possible eye positions, a common feature of EVFs. The eyepoint is close, and you must position your eye precisely.
The rear screen uses the same type of (Schott?) reinforced glass with (3M?) resin gel adhesive as Canon’s 7D – this totally seals to the LCD module itself eliminating air gaps, and improves contrast. It is a technology first seen in the 7D and becoming standard across the industry though the NEX has shown Sony to have the best implementation so far. It is scratch proof, by the way, and it can be cracked by impact like any other screen.
The tilt-swivel action is borrowed directly from the Nikon D5000. In fact, it’s so identical in articulation it even included the amazingly silly front facing mode where the screen is obscured by your tripod, hanging under the camera and preventing it from being placed on a flat surface for self-portraits or videos. But it has the same benefit as the Nikon, the screen can be flipped to face the camera and protected completely while you use the EVF.
Functions familiar from the NEX including Sweep Panorama and Sweep 3D Panorama are built-in and accessed from the main mode dial, which also provides physical settings for all the main modes. Depth of field preview is restored – with the usual button – because is can now actually work. It was always useless in real terms on optical viewfinder cameras, as the focusing screen never represented wide apertures correctly.
Now, with an EVF, for the first time ever an eye-level Alpha gives absolutely perfect and precise previewing of depth of field and bokeh effects whatever aperture you are working at – even at f/1.4, which was never possible and still isn’t with the A850 or A900 for that matter (which is why their Preview mode is useful).
You can also preview the exact image appearance. By pressing the AE lock button, the auto gain of the EVF or rear screen are turned off and replaced by an exposure-compensated view. So if you dial in -1 EV (using the adjacent dedicated button), and change the WB, and use a different picture style with more saturation and contrast just pressing AE-Lock will immediately preview your image with these adjustments applied. And you can enlarge in the usual two steps to check auto or manual focus.
The finder and screen also have a Nikon-style two axis spirit level (flight simulator horizon) display to help you get your horizontals straight and your verticals parallel. It can be activated on either, and does not have to appear on both simultaneously.
For movie makers, the binaural stereo microphones are a great move. Even on the NEX, the two small top aperture mics give excellent stereo. The 33/55 mics are placed either side of the ‘prism’ housing, rather like the ears on your head. This will give the stereo image created by these cameras a really natural quality. Natural, that is, to a pygmy marmoset monkey… but still, I will wager, the best stereo image of any DSLR/HybriD. And Sony provide a stereo 3.5mm mic jack socket, though without any manual control of gain levels.

I’m sure we will have to buy the A780 to get that. Click the picture above for a big version. Who says Sony does not have a range to match Nikon or Canon, whether or lenses or of cameras? From the left, the cameras show the current range before we even see the magnesium-bodied Alpha 700 replacement arrive. A900, A850, A580, A560, A55, A33, A390, A290.
– David Kilpatrick
Read Sony Press releases and full technical data:
Alpha 33 and 55 Press Release
Alpha 560 and 580 Press Release

New Alpha 290 and 390

Sony has announced two new cameras this morning – but it’s not an announcement which will have Alpha system users rushing to the cashpoint and queuing at Sony Style. The Alpha 290 and 390 are dumbed-down versions of the 230/380 with user interfaces partly borrowed from the NEX including the built-in Help Guide. The rear 2.7 inch Clear Photo LCD screeen does most of the work of communicating with the user.

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Sony NEX Launch – detailed transcription

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The European press launch
David Kilpatrick recorded the proceedings at Le Meridien Lav Hotel, Split, Croatia on March 11th 2010 using a Zoom H2 portable digital recorder. Shirley Kilpatrick transcribed the audio, with subsequent editing to translate verbal output to read well as text. This is a multi-page document please use the PAGE navigation at the foot of each page to continue reading. It is a very long document.
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