Sony’s High Definition ‘DNA’

NEW YORK, Aug. 16, 2007: Sony Electronics has launched its largest integrated marketing campaign in the USA, centreing on its high definition DNA known as “HDNA.” The campaign, featuring Super Bowl MVP Peyton Manning of the Indianapolis Colts and NASCAR’s Dale Earnhardt, Jr., focuses on how Sony’s high-definition technology in a variety of product categories comes together to bring consumers unparalleled HD entertainment experiences. Continue reading »

Sony wins five EISA awards

Weybridge, 15 August 2007 – Sony technological innovation has once again been recognised by the European Imaging and Sound Association (EISA). This year the EISA judging panel has made no less than four awards to Sony Europe in categories spanning home entertainment, digital imaging and in-car navigation. A fifth award was made to Sony Computer Entertainment Europe for PLAYSTATION®3.

EISA Awards 2007-2008 have been made to Sony Europe for these products: European Green Television (Sony BRAVIA KDL-40D3000); European Video Projector (Sony BRAVIA VPL-VW60); European HD Camcorder (Sony Handycam® HDR-SR8E); and European Portable Navigation (Sony NV-U92T). PLAYSTATION®3 was winner of the European Media Center category.

“It’s immensely gratifying to have the skill and passion of our designers and engineers recognised by the world’s largest and most prestigious multimedia magazines association”, commented Fujio Nishida, President, Sony Europe. “At Sony we take pride in creating products that transcend their basic function to create an emotional connection with the user. This year’s award‑winning innovations are a perfect demonstration of this ‘Sony Spirit’ in action.”

EISA is the largest editorial multimedia organisation in Europe, with a membership of nearly 50 Audio, Mobile Electronics, Video and Photo magazines drawn from 19 European countries. This year’s award winners were selected after the deliberations of a judging panel comprising journalists and independent technical experts.

The 2007-2008 EISA Awards will be presented at a special Gala Event on September 1st, 2007.

Sony wins five EISA awards

Weybridge, 15 August 2007 – Sony technological innovation has once again been recognised by the European Imaging and Sound Association (EISA). This year the EISA judging panel has made no less than four awards to Sony Europe in categories spanning home entertainment, digital imaging and in-car navigation. A fifth award was made to Sony Computer Entertainment Europe for PLAYSTATION®3.

EISA Awards 2007-2008 have been made to Sony Europe for these products: European Green Television (Sony BRAVIA KDL-40D3000); European Video Projector (Sony BRAVIA VPL-VW60); European HD Camcorder (Sony Handycam® HDR-SR8E); and European Portable Navigation (Sony NV-U92T). PLAYSTATION®3 was winner of the European Media Center category.

“It’s immensely gratifying to have the skill and passion of our designers and engineers recognised by the world’s largest and most prestigious multimedia magazines association”, commented Fujio Nishida, President, Sony Europe. “At Sony we take pride in creating products that transcend their basic function to create an emotional connection with the user. This year’s award‑winning innovations are a perfect demonstration of this ‘Sony Spirit’ in action.”

EISA is the largest editorial multimedia organisation in Europe, with a membership of nearly 50 Audio, Mobile Electronics, Video and Photo magazines drawn from 19 European countries. This year’s award winners were selected after the deliberations of a judging panel comprising journalists and independent technical experts.

The 2007-2008 EISA Awards will be presented at a special Gala Event on September 1st, 2007.


“The moment is almost upon us”

THIS morning I received from the Managing Director of Sony United Kingdom Limited a copy of the book ‘Sony Alpha Lenses’, inscribed to me and signed by Mr Katsumoto, Senior General Manager of the Alpha Mount Company. This is a very high-quality book which contains not only the expected promotional shoot images (nice freebie trip to the French Riviera in the company of an attractive model, properly credited to the facilitators in small print at the end of the volume) but work from four selected former Minolta shooting stars.

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MacLive Expo – London Oct 07

MacLive Expo 25th – 27th October 2007. Olympia, National Hall, London

Opening hours are 10.00am – 6.00pm Thursday 25th and Friday 26th, and 10.00am – 5.00pm Saturday 27th. Entry to the Show is free for the first 5,000 pre-registered visitors, so register now and save £15.00. For more information or to pre-register, log on to www.macliveexpo.co.uk

The first day of the event is geared towards professional users and the following two days focus on consumer issues.

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