Advanced DRO – the A700’s magic bullet

BEFORE we publish a fuller assessment of the Sony Alpha 700, here is a taster of just one improved function, the Dynamic Range Optimisation (DRO) system built into the camera. For social, wedding, sports, music, theatre, news and event photographers DRO Advanced Manual settings are a real magic bullet zapping the bugbears of excess contrast, poor lighting, and inadequate flash penetration. Continue reading »

Alpha 700 as a 6 megapixel DSLR…

I’m still testing the Alpha 700 and still struggling with aspects of image quality, notably the failure to get much wow factor from straightforward shots in good light. It seems easy enough to get exceptional high ISO images, of the type they are expected to be, but even then many examples seen are marred by a very coarse noise structure. Continue reading »

Alpha 700 – well up to the job!

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day. Continue reading »

Alpha 700 ACR 4.2 quality revealed

THE ALPHA 700 cameras tried in Italy by press representatives, including Paul Olsen of Dinside Data in Norway who sent us the raw and JPEG files for the image used here, may or may not have been pre-production samples. Some cameras which were felt to be poor had over 1,000 exposures recorded before the event. Olsen’s camera appears to have been new, recording frame counts in the 40s during his shoot, and may be a final production sample rather than one of the much-used demo bodies. Continue reading »

Sony Alpha 700 Adobe Lightroom and ACR updates

Adobe has posted updates to Photoshop, Lightroom, and the Photoshop Camera Raw plug-in, both available immediately for download on Adobe.com. The updates provide raw file support for 14 additional camera models and camera backs within Lightroom and Camera Raw, including the Sony Alpha 700. Links here. Continue reading »

Alpha 700 JPEG quality revealed

IT IS very difficult to find a good JPEG from the Alpha 700 pre-production model tests shot in Italy, because too few cameras were available for too short a time – and many of the journalists present were not photographers. But we have found one image you will love. Continue reading »

KM’s unique 7D/5D colour vs. the rest

THE question is being asked, will the Alpha 700 match the rich colour rendering of the Konica Minolta 7D and 5D? These cameras had identical colour profiles, and were in turn very similar to the Dimage A1 and A2. The Sony Alpha 100 proved very different. Here’s my best attempt to explain why. Continue reading »

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