Ricoh start where the Dimage EX 1500 left off!

Tokyo, Japan, November 10, 2009 — Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the GXR interchangeable unit camera system featuring the world’s smallest and lightest* digital camera with the ability to change lenses.
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The new GXR is an interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. The lens, image sensor, and image processing engine are integrated into the camera units so the body itself does not contain an image sensor.
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With world-leading small size and low weight* enabling easy carrying, the GXR interchangeable unit camera system features a highly rigid magnesium alloy body and multiple camera units that can be changed to best fit the scene to be photographed. You can enjoy easy lens changes as well as amazing image quality and shooting flexibility. Concealing infinite possibilities in its small body, the GXR is a revolutionary camera system that pioneers a new realm of photography.
Distinctive characteristics:
1.    Lens, image sensor, and image processing engine comprise an integrated unit which can be changed to match the scene being photographed.
2.    World’s smallest and lightest* digital camera with interchangeable lenses
3.    System potential expanded through use of interchangeable units
Comment from David Kilpatrick:
Though the Ricoh system as revealed through this press release appears to show only a GR-size body with a zoom lens module suitable for a 2/3rds or slightly smaller imaging sensor, Ricoh has said that sensors right up to the size of APS-C will be built in to further lens modules. The ultra-wide angle version would have an APS-C sensor making similar to the Sigma DP-1. For similar reasons, high ISO and fast lens may be combined with a different size of sensor.
This is not the first time a digital camera has been designed with lens-sensor modules that could be changed. The Minolta Dimage EX 1500 accepted either a standard zoom module, or a wide-angle module. These included viewfinders (missing from the Ricoh concept, which relies entirely on the rear screen or electronic viewfinders) and had the unique ability to be removed from the camera on a 1.5m long Cable EX. This allowed users to position the wide-angle module inside scale models, doll’s houses and similar subjects to obtain realistic human-scale perspectives. It was only a 1.5 megapixel camera, and Minolta abandoned the concept before they had a chance to develop it further, whatever dPreview said ten years ago:
http://www.dpreview.com/reviews/minolta1500/
The technology behind the Ricoh is not all that different from the way consumer digital cameras are constructed anyway. Lenses are already sold sealed to CCD/CMOS sensors, as a single unit. That is how the OEM sources of the lens-sensor modules market them. At photokina, you can see (every two years) a new crop of such modules with both the technical resolution specs of the optical unit and the megapixel count of the sensor, identifiable to this non-Chinese/Japanese reader in the middle of a description which is usually inb Chinese. In 2006, I tracked such a module from its maker to the first camera I could find which used it – a compact branded as Vivitar. The customisation consisted of building any body the maker chose to design, and putting a ring on the lens front labelling it is a high resolution Vivitar lens; actually, it was just a generic lens-sensor assembly from China.
Ricoh has also pioneered unusual digital designs in the past, including rotatable or detachable lens modules and one of the first viewfinder-less designs, where the viewing screen was intended to be used at waist-level rather than today’s habit of waving the camera in front of your face.
This differs from anything previously done in the power of the CPU unit in each lens module, and the control unit with display and card module in the host body. It should allow any reasonable pixel count and sensor size to be built in to future optical modules. If the accessories do eventually include dedicated APS-C lens-sensor sealed modules, ‘dust on sensor’ will be one clear benefit (or the lack of it will). A supertelephoto module is also planned which will use a sensor smaller than APS-C.

Alpha 500 and 550 in UK shops

According to Sony UK, the Alpha 5oo and 550 were shipped to UK dealers starting at the beginning of this week (October 19th) – though calls to WarehouseExpress, and to our local Edinburgh Sony ACE dealer, produced no knowledge of the new cameras. WE said that they expected the camera ‘hopefully within the next month’ and Edinburgh Sony Centre Shandwick Place said ‘we will have it in stock on October 29th’.
Paul Genge of Sony UK confirmed that deliveries had in fact been made by October 22nd to selected dealers and that ‘both cameras have been available since the beginning of the week’.
However, a Google search showed no for sale items except Hong Kong based grey market shippers. WarehouseExpress still showed a pre-order status for the Alpha 550 and its kits. We have been trying to obtain one for the past two weeks, as review samples were not available. The initial report in Photoworld magazine has been completed with the help of our Photoclubalpha subscribers round the world who already have the camera, and will appear in the edition printed next week.
UPDATE: Monday October 26th – WarehouseExpress had bodies, 18-55mm and twin lens kits all in stock this morning.
– DK

Alamy blacklists compact and bridge digitals

In an unusual move, probably designed to cut down the work of rejecting submissions which fail to make the grade, the on-line picture library Alamy has published lists of cameras (by make) which will NEVER produce a file acceptable to pass their Quality Control. It includes all the Sony Cyber-shots ever made as far as we can tell! They say: “Check your camera – do NOT submit any images from camera models featured on the list below. Camera models featured on this list do not produce files that are capable of passing Alamy’s QC standards.”
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Could Sony get 'DxO Inside'?

I don’t have an Alpha 500 or 550 here yet, even though Photoclubalpha has been second in the Google search results for ‘Sony Alpha 550’ for some time and remains so as I write (the New York Times is first). That’s not bad for a WordPress blog website which does NOT employ the services of the dozen or so ‘search engine optimisation’ experts who contact us each week! Hopefully we’ll have a review camera very soon, preferably the 550.
In the meantime, a few samples have been posted on various sites which show the raw conversion engine of the camera/s (not necessarily the JPEG compression stage, as always seems to be assumed) has been radically revised. Sony call this ‘enhanced BIONZ’ and I think there’s a clue to how it has been enhanced in the relationship of Sony Europe and DxO Labs, the French company which specialises in in-camera process analysis and development.
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Alpha 850 official press release

Sony has announced the Alpha 850 today, without a press conference, but via email to editors. The press release follows, confirming pretty much everything we have already been able to reveal about the 850. One exception – it does have dual BIONZ processor, not single, just a slower image throughput perhaps due to clock speed, buffer, processing firmware changes. We must hope that the slower capture rate is accompanied by superior image quality, as that is a real possibility. I have marked in bold any phrases which I think might indicate something new. Apparently the body-only deal is to appear one month before the kit.
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New Alpha A500, A550 official news release

Sony has announced the Alpha 500 and 550 today with an official release to all press. No press conference was held for the UK press and any advance information received has been given indivudally to journalists. There is a press event tonight in London but this is VERY specifically stated to be for trying out the new Cyber-Shot models at twilight. The official release follows.
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7fps – marketing point or real benefit?

ALL the current DSLRs made – whether by Canon, Nikon or even Sony with the A700 and A900 – state their maximum fps continuous shooting speed as being with NO autofocus, and NO exposure metering changes. There’s a lot of talk on forums about the 7fps of the new Alpha 550 – 14.3 megapixel CMOS APS-C with a good high ISO capacity – being in some way crippled because it has been made clear by Sony that this speed applies to a ‘lockdown’ of focus and exposure with the first frame. This is not surprising as it’s a quiet, mirror-up mode using the off-sensor live view to maintain contact.
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Sensor-feed Live View in new Alpha 500

ACCORDING to specifications revealed on a German site, the new Sony Alpha 500 will have a 12.3 megapixel CMOS sensor capable of providing Live View to the rear 3 inch medium resolution screen – with Manual Focusing at 14X magnification. The in-prism based Quick AF Live View is retained, giving a choice between two entirely different systems of Live View, Sony’s innovative and easy solution scanning the focus screen, and a critically accurate alternative for tripod work. The camera may sell for just €50 more than the Alpha 380 – or break the £500 body only barrier in the UK right from the start.
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Crop or cram? Pixel density versus the big view…

The Alpha 900 offers an unrivalled view through its 100% prism finder. The extra brightness, as well as the size and clarity, make most subjects far easier to photograph well. For some users, however, the full frame camera brings a disadvantage in terms of reach and resolution. You need lenses 50% longer (and thus twice the size, and four times the cost!) to fill the frame with the same distant sports and wildlife subjects. I don’t need to remind anyone how popular these two subjects are with amateurs, and sometimes, how important to professionals.
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