Sony ‘HowTo’ videos – a different level

Paul Genge of Sony UK noted my criticism of the Sony corporate videos. Well, what Sony were not publicizing so well was that Paul has been making some rather homespun but far more valuable and interesting videos – in fact, going beyond the usual remit of Sony staff to do stuff almost off the cuff.

I remember Paul telling me a few years ago that Sony was most cautious about any publicity material, especially its wording. Even short press releases had to be approved by a management meeting and looked over by the lawyers. That is not unusual with large corporations.

It’s also, back in the 1970s to 90s, what made Dick Bryant’s job with Minolta so remarkable – he had a roving brief and an expense account and he could travel pretty much anywhere in the world and publish any set of images he wanted (such as his exceptional treatment of Eugene Smith’s Minimata essay). He may have reported back to Osaka but he certainly had a degree of freedom, creative and fiscal, which very few representatives of corporations seem to have today.

Could Paul convince Sony that uncontrived, honest, genuine enthusiastic reporting and involvement with photographers merited a similar job today? Doing a Dick Bryant?

Here’s one example, Paul with our friend Gustav Kiburg on Inner Farne in July.

What you need to do, though, is visit Paul’s complete SonyHowTo YouTube collection (as I write this I think there are 27 short vids up, varying from wobbly and unpolished to pretty good – all well edited, with excellent use of inset illustrations and still photo examples).

Here’s the link:

http://www.youtube.com/user/SonyHowTo

So far Paul’s channel only has 44 subscribers (Sept 1st, I’ll bet that changes) and if you subscribe you can also ask to be notified by email of new vids. Also, you can chat with Paul on the comments sections, and you can probably request subjects to be covered. I think we should ask for – using the Alpha 99 and 500mm G lens…

– DK

One comment

  • I agree that these videos are much more interesting than the perhaps more polished ones on the main Sony site. Well done Mr. Genge! Sony seems to be entering a more confident era with Alpha, as well it might as I suspect SLT and Nex have been commercially very successful. They are certainly creating more of a stir in the photography press.