New Photoworld – Alpha 900 A2 foldout poster
For any large circulation magazine to create a page section which folds out to view a A2 size is too expensive to consider – but Photoworld, subscribed to by enthusiasts and printed in a short run of only 1,600 copies, goes out on November 5th with a foldout sample image.
Issue #4 2008 will be mailed on Wednesday November 5th and includes a single Alpha 900 picture enlarged to fill 16.5 x 23.4 inches (420 x 594mm). The centre eight page section is glued in using two ‘hot dots’, with the Alpha 900 article on one side reading normally through four pages. You can then open it out, upwards, to reveal the poster-sized 200 line screen litho reproduction.
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“We are using Photoworld to pilot this method of presenting the results of high resolution digital cameras properly”, said editor David Kilpatrick. “In December, our professional magazine Master Photo Digital will include an A2 glued-in foldout section on the Phase One 60+ digital back – it’s a four-figure investment for the camera maker to sponsor the special print finishing, and we hope to show Hasselblad, Mamiya, Leica, Canon and other high pixel count examples in future.
“The Photoworld experiment has been kept within budget by making a 28-page issue in place of the usual 36, and it has taken us a couple of weeks longer in production because of the trials needed. I only started using the Alpha 900 on September 20th, and it quickly became clear that even a double page spread is not sufficient to show what 24.6 megapixels really means. We did double page spreads of high quality from the Konica Minolta 5D with only 6 megapixels – by those standards, the Alpha 900 should be shown off with an A1 size print.”
The issue also features Alpha 900 image spreads and comments from top UK shooters Duncan McEwan and Mark Cargill; a great article explaining the Open University digital photography course, by Brian Young; Gary Friedman on the benefits of using manual DRO+ with the Alpha 700; and a detailed reference article on using various combinations of old and new wireless flash and digital bodies.