Up to 20% price hike for Fuji films and papers

FUJIFILM UK Ltd. (Managing Director Hiroshi Saigusa) has announced that it is to increase prices on its range of photographic papers and films in the United Kingdom. The price changes are being implemented on a worldwide basis.

Prices will be increased from July 2008 and will range between 10% and 20% depending on the product group.

To sustain its photo imaging business, FUJIFILM has been undertaking intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing the increasing costs of raw materials used to manufacture films and papers over the past few years. However, the recent soaring costs of such materials as silver and crude oil mean that FUJIFILM is no longer able to absorb these costs during the production process.

FUJIFILM’S photographic paper and film continues to set the standard in terms of image quality and they are appreciated by professionals and enthusiasts alike. Fujifilm remains fully committed to this important market and plans to continue its product development of new photosensitive material.