- Challenger-brand Godox consolidates position in USA market
- Combined distribution network offers cohesive warranty and aftersales support
- MAC Group’s proven track record key for professional users
Launching 1 May 2026, Godox USA marks the creation of a new subsidiary partnership between MAC Group and MPEX Distribution. Previously, some Godox products had been imported and sold by MAC Group, and others by MPEX or independent resellers as the Chinese challenger to ‘on camera’ speedlights, Quantum and Elinchrom‘s lighter location systems built a reputation among professional photographers.
Under the strategic collaboration, photographers in America will find Godox products and support unified at https://www.godox.us/. Flash and LED systems will offer a holistic lighting package, and professional users will appreciate a three-coast service centre availability in New York, Ohio, and Los Angeles.
This collaboration goes beyond sales, as the idea is to offer lightshaping, power supply and control that unifies the full product range from Godox – including the latest KNOWLED innovations.
Godox users in the UK should be watching this development carefully, as the brand continues to be offered by fragmented distributors including Godox UK, Lencarta and EssentialPhoto.