New Pentax lenses at PMA

PENTAX U.K. will be showcasing three exclusive digital SLR interchangeable lenses, currently under development, at PMA 2008. The products will also be on display at Photo Imaging Expo 2008 in Tokyo from March 19 to 22.

On display will be two new additions to PENTAX’s DA« lens range, the smc PENTAX-DA*55mm and smc PENTAX-DA*60–250mm. Mirroring the other products in the range, the two lenses are designed to provide superior performance, boasting a supersonic motor which delivers smoother and quieter auto-focusing. The smc PENTAX-DA*55mm is a uni-focal moderate-telephoto lens offering a focal length equivalent to 84.5mm in the 35mm format. With a large F1.4 aperture the lens is ideal for capturing excellent out-of-focus backgrounds. The second DA« lens, smc PENTAX-DA*60-250mm is also a telephoto zoom lens covering moderate- to super-telephoto ranges, with focal lengths equivalent to 92mm-383mm in the 35mm format. Suitable for landscapes, action or wildlife photography, the introduction of these lenses further increases the choice of PENTAX lenses available to digital SLR photographers.

The smc PENTAX-DA17-70mm is the third lens under development and on display at PMA. It is a standard zoom lens that also provides a SDM system offering super-quiet, extra-smooth auto focus operation and is designed exclusively for PENTAX digital SLR cameras. With a 4.1-times zoom ratio and focal lengths equivalent to 26mm to 107mm in the 35mm format, the camera is perfect for all types of photography.

The extension of PENTAX’s range of high-end digital SLR interchangeable lenses, affirms Pentax’s commitment and investment in the professional photography market. Both the smc PENTAX-DA*60-250mm and smc PENTAX-DA17-70mm are due to be launched this summer. The launch date of the smc PENTAX-DA*55mm is still to be confirmed.

Overview of products on display:

Product name: smc PENTAX-DA*55mm F1.4 SDM

* A uni-focal moderate-telephoto lens offering a focal length equivalent to 84.5mm in the 35mm format
* A large F1.4 maximum aperture to produce beautiful out-of-focus backgrounds
* SDM system to assure super-quiet, extra-smooth auto focus operation
* Launch date to be announced later this year

Product name: smc PENTAX-DA*60-250mm F4ED [IF]SDM

* A telephoto zoom lens covering moderate- to super-telephoto ranges, with focal lengths equivalent to 92mm to 383mm in the 35mm format
* SDM system to provide super-quiet, extra-smooth auto focus operation
* Market launch scheduled for Summer 2008

Product name: smc PENTAX-DA17-70mm F4 AL[IF] SDM

* Standard zoom lens designed exclusively for PENTAX digital SLR cameras
* A moderate-telephoto zoom lens offering a 4.1-times zoom ratio and focal lengths equivalent to 26mm to 107mm in the 35mm format
* SDM system to provide super-quiet, extra-smooth auto focus operation
* Market launch scheduled for Summer 2008

Note: The product names, designs, specifications and marketing schedules of the products above are not final, and are subject to change without notice. Their retail prices have not been decided at this point.