New HVL-F43AM Alpha flash with rotating design

Sony has announced a new HVL-F43AM flashgun using the same type of rotating body design found in the top of the line HVL-F58AM, to replace the existing HVL-F42AM with its traditional bounce design. At the same time, some more Alpha system accessories have been rolled out.

HVL-F43AM ‘rotator’ flash

With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimised for superb results with all A-mount cameras.

As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects.

Smart flash functions open up even broader creative lightning possibilities. Wireless Ratio Control makes it easy to select light emission ratios for up to three separate flash units*. This allows quick creation of sophisticated multi-point lighting effects without the need for complex professional equipment.

Ideal for everyday shooting and more serious applications, its dust- and moisture-resistant design makes the HVL-F43AM ideal for demanding assignments, indoors or outside.

Flash power levels are switchable in 22 increments, from 1/1 through to 1/128 level in 1/3 steps. High output power is complemented by a quick 2.9 second (approx.) recycling time. Despite the flash’s extensive functions, operation is refreshingly clear and simple via the high-quality LCD screen and direction buttons.

Main specification for external flash HVL-F43AM
Guide Number – 43 (105mm, ISO100・m)
Flash Coverage – 24-105mm (15mm focal length covered with built-in wide panel)
Flash Control – Pre-flash control, manual flash control selectable, direct through-the-lens (TTL) flash metering
Bounce Flash – Click positions: up (30°/45°/60°/75°/90°/120°/150°); down (8°); right (30°/45°/60°/90°); left (30°/45°/60°/90°)
Recycling time (based on Sony measurement) – Approx. 2.9 seconds (with alkaline battery)
Battery performance (based on Sony measurement) – Approx. more than 200 flash cycles (with alkaline battery)
Power level switching – 22 levels: (1/1, 1/2, 1/4, 1/8, 1/16, 1/32, 1/64, 1/128), 1/3 steps
Wireless Ratio Control – Available to control by 3 groups when used with DSLR-A900/A850/A700
Other features
Auto WB Adjustment with Colour Temperature Info; Auto zoom control optimised for image sensor size; High-Speed Synchro; Modelling Lighting; Test Lighting; Multi Lighting. Supports camera’s Red-eye reduction feature. Built-in wide panel and bounce sheet. High quality LCD screen.
Compatible Shoe – Auto-lock Accessory Shoe
Included items – Mini-stand, Case
Dimensions (WxHxD) – Approx. 75 x 129 x 87 mm
Weight – Approx. 340g (without batteries)
Power source – Four AA-size cells of the same type, either alkaline or Ni-MH

VCT-55LH bracket
The VCT-55LH is a versatile mounting bracket that offers space for mounting additional ISO cold shoe accessories. A useful add-on for all A-mount cameras by Sony, the bracket can also be used with E-mount cameras such as the NEX-5, NEX-3 and the Handycam® NEX-VG10E HD camcorder.

Other accessories – like a shotgun microphone – can be securely mounted while the camera’s main shoe is occupied. The VCT-55LH is ideal for use with the CLM-V55 clip-on LCD monitor that offers a clear, high-resolution view of images during video and still shooting.

Soft Carrying Case LCS-AMB
The LCS-AMB carry case protects your A-mount camera and attached standard zoom lens while you’re travelling. A special suspended partition cradles the camera securely while allowing quick access. Finished in durable black polyester material, the case can be slung over a shoulder using the supplied strap, carried by the grab handle or attached to a belt. It also features handy pockets with space for up to two extra batteries, spare memory card and lens cap. (NB: Not compatible with DSLR-A900/A850).

Lens Hood ALC-SH111
Compatible with DT 35mm F1.8 SAM and 85mm F2.8 SAM lenses, this round-profile hood shades from direct sunlight to prevent glare and lens flare.

See all accessories by Sony for the α camera system here: www.sony.co.uk/hub/dslr/accessories

The new HVL-F43AM external flash, VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111 lens hood for α cameras by Sony are available from Spring 2011.

Nissin Di866 flashgun for Alpha

Kenro, the UK distributor for Nissin, has announced that the powerful and fully featured wireless twin-head Di866 Professional Speedlite is now available in Sony hot shoe fit.

Initially launched in September 2009 with a Canon or Nikon fit, the Di866 is specifically designed for use with digital SLR cameras and comes with many ‘world’s first’ features. This new flash unit is simple to use and can also be fired wirelessly where it can be used as a master or receiver.

Check availability and price in your camera fitting from B&H Photo Video here

With a guide number of 60m (ISO 100 @ 105mm) the Di866 features Nissin’s original ‘My TTL’ user adjustable TTL light output level and is firmware upgradable thanks to an onboard USB port.

The gun also features high speed synchronisation and a fill in sub-flash (12m100 ISO), which is activated while the main flash is bounced and also has a built-in wide angle diffuser and catch-light reflector.

The flash gun comes with an auto-rotate colour display that stays upright whichever way the unit is tilted. The display utilises user-friendly icons to enable ease of operation.

“The Di866 has been a hit with photographers and journalists alike, with one reviewer describing the flash as ‘the most powerful hotshoe flashgun available,’ and I think everyone who uses the flash will agree with that statement,” says Kenro managing director, Paul Kench. “I’m delighted we are now able to offer this unit to Sony users.”

See www.kenro.co.uk for details of your nearest stockist, or call Kenro on 01793 615836 for more detail.


Alpha Live View in the studio – solved!

One of the problems with the Alpha 350/300 is that the Live View is linked to the settings when you use Manual exposure. It provides a form of metering, a relatively accurate preview of under or over exposure. This makes it impossible to use Manual with studio flash (AC mains strobe) setups. Currently, there is no menu setting to turn off ‘exposure preview with manual’ and enable ‘auto LV gain with manual’. But there is a solution.
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