'Twilight Football' concept to boost Sony low-light reputation

Sony has come up with a zany idea to overcome problems in their reputation for high ISO and low light capability – showcase cameras, including the Alpha range with its legendary high ISO noise reduction, by shooting an essentially unphotogenic subject in almost non-existent light. But they are picking exceptional locations to do so. Sony Europe is currently obsessed by football, which for two decades Canon has claimed as its own territory.
Twilight Football logo

What’s in it for photographers? Less than there is for amateur footie players, as it seems unlikely the public will be able to join the ‘specially selected’ teams of still and movie shooters.
Continue reading »