Sigma 300-600mm f/4 arriving soon

The first chance to see the new 300-600mm DG OS Sports f/4 Sigma in E-mount and L-mount will be at The Photography Show, London, March 8th-11th at the ExCel Centre. This £5,899 big white zoom will be joined on the Sigma stand by a new 16-300mm f/3.5-6.7 DC OS Contemporary in L, E, Canon RF-A and Fujifilm X mounts at £599.

The stand will have new branding – “From today the Sigma brand will adopt a reimagined look and feel, including a new corporate logo and symbol, updated box designs for new products, and a fresh colour palette. This brand enhancement celebrates our technical precision and manufacturing excellence with a nod to the Japanese elegance and soulfulness that underpins our design philosophy.”

There will also be a new Sigma bf 24 megapixel L-mount minimalist camera body with 8K video, here seen in fashionably unsaleable white and silver. However, the new silver versions of the i-series prime lenses should be very popular, as they make some cameras look like classic Leica.

You can see full info now on all this at Sigma’s website:

https://www.sigma-global.com/en/lenses/s025_300_600_4

https://www.sigma-global.com/en/lenses/c025_16_300_35_67