Nikon D90 12.3Mp DSLR announced – a new market for Nikon?
August 26th, London, UK: report from Richard Kilpatrick
Today saw the launch of the newest member of Nikon’s growing range of successful DSLRs, with an ongoing increase in market share clearly resulting in growing confidence for the camera brand. Prefacing the D90’s announcement, Nikon revealed that 50% of professional photographers at the Olympics were using Nikon, and their market share reached 44% of the pro DSLR market in February (this is despite the range still having a 12Mp upper limit).
D90 at launch
Having introduced the D3, D300, D60 and D700 within the last 12 months, the D80 was really looking like the last man standing; today’s announcement shows that the mid-range “enthusiast” market is going to be exceptionally well catered for with a ground-breaking new model, and leaves me as a recent D3 adopter wondering if it’s possible to justify a spare F-mount body.