Nikon to sell direct to consumer in Europe

Following the lead of Sony Style – the direct selling mechanism which allows Sony to retail direct to on-line customers – Nikon is to roll out a brand new on-line dealing platform, with a channel for retailers ordering Nikon gear but also a direct shop for consumers.

The company has signed a deal with hybris, a supplier of multichannel vendor software, to install hybris Multichannel Commerce Suite for Nikon Europe (www.europe-nikon.com).

Nikon made the following statements through a press release issued by hybris (www.hybris.com)

Laurent Christen, Head of Direct Sales at Nikon Europe, explained, “This is our first official pan-European-driven direct sales initiative. It’s a strategic tenet of Nikon’s commercial strategy that enables our loyal dealers to purchase Nikon gear online, provides our assortment of imaging products directly to consumers across the Continent, and supports better our nationally based distributors. This is a truly multichannel scheme – not only does it underpin our online B2C and B2B businesses, it also includes sales over the phone and our internal Nikon store which provides merchandising and PoS materials to our multiple European geographies.  For a multichannel program on this scale, hybris was the ideal technology partner for us to help facilitate this.”

‘Nikon DealerNet’ provides dealers across Europe with their own personal B2B purchasing solution fully equipped with critical product and personal pricing information in real-time. In addition to the eCommerce solution, ‘Nikon DealerNet’ also offers dealers a new streamlined ordering process and enables them to see and manage orders, track shipments and invoices. The ‘Nikon Store’ is a series of online stores for consumers enabling them to purchase Nikon’s high quality imaging and sport optics equipment directly from the Company.  Working in fair alignment with Nikon’s commitment to its business partners, these stores offer a response to consumers seeking direct interaction with the Nikon brand.  It provides an additional choice for consumers to order their favorite gear, accessories, software or merchandise products.

Nikon has also confirmed, today, that the company will be at Focus on Imaging and will for the first time concentrate entirely on professional equipment, showcasing the D4 and D800 and new lenses. Focus has previously been seen as a 50/50 consumer and pro show.

 

 

41Mp compact – from Nokia!

Once, Nokia were the largest camera manufacturer in the world. Pioneering the combined camera and smartphone market with for the time, sophisticated Symbian-based phones with Zeiss lenses. Such a short time ago, relatively, is an epoch in the technology industry and Android, combined with the sales success of Apple’s iPhone, has eroded the early gains made by Nokia and Sony with their camera-focused models. As such, in recent years Nokia has struggled to find a clear identity and sales – losing the iconic Communicator ranges, seemingly sidelining their own Symbian OS, and diversifying to the point where selecting a clear Nokia device can be hard.

This is set to change, with a pioneering new cameraphone. The 808 PureView carries a digital-camera threatening 41Mp sensor.

Continue reading »

Sony DT 16-50mm f/2.8 SSM

I’m about to offend myself. I own this lens, and I know how upset owners of brand new lenses get when someone says it’s not perfect. Well, the 16-50mm SSM is far from perfect and if you know how to check out lenses, you’ll agree should you be lucky enough to own one. It’s a compromise. But I love it.

Here’s the problem; this lens has such soft corners and complex distortion at 16mm and f/2.8 that it makes the NEX’s legendarily reviled* 16mm pancake look like a Super Angulon in disguise. It’s got a curved field at 50mm and stopping down does not always bring distant scenes into perfect focus across the frame. It suffers from rampant chromatic aberration which just becomes a dead-sharp fringe on stopping down. *Not by me!

This shot was taken on a preproduction A77 and 16-50mm. I was not supposed ever to show it. But I know there is no fault with the shot, the pre-release gear was just fine. And I really like the minimum focus, at 50mm, at f/2.8!

Yet it also has exceptionally high central sharpness, great colour and contrast, and a lovely quality to its differential focus. That’s the old traditional English-language term for the context in which people over-use the term ‘bokeh’, and deserves to be revived. With f/2.8 to play with across the entire zoom range, you can use differential focus creatively. At medium settings, 24-35mm, the distortion disappears and the sharpness extends corner to corner wide open. You have to set it to 50mm to lose the edge.

More than this, the 16-50mm SSM is a video-tuned lens. Its natural host camera, the Alpha 77, crops the frame considerably when shooting HD video. The soft corners and even most of the distortion don’t get a look in, they are outside the video area. The standard and 3D pan modes of the A77 also crop out the problems. The focus action and silent supersonic motor of the 16-50mm are ideal for A77 video shooting with active AF (if you want it) during takes. The f/2.8 aperture allows the lens to be stopped down to the optimum f/3.5 used for movies and also for high speed (12fps) mode, and have no issues with aperture shifts if the focal length is changed.

The Carl Zeiss 16-80mm, left, is smaller than the Sony 16-50mm SSM.

After testing the lens, I decided to keep my 16-80mm CZ which is now five years old. It’s not just the different quality of image produced by the CZ coatings and design, or the very slighter better close-up ability (you can’t get quite as close but at 80mm the subject scale is a touch bigger on the CZ – the 16-50mm wins at 16mm, where getting two and half inches closer to the subject makes a real difference). The CZ is lighter, takes 62mm filters rather than 72mm, and is considerably smaller with lens hood size adding to the difference. Working in the field, it is a lens which can easily be held in the hand with fingers free to operate the lens-mount release button, hold a rear cap, or even another lens – the usual juggling of two lenses which photographers get used to.

With lens hoods fitted, the overall relative sizes become more obvious. The SSM lens has an attractive metal front ring, a new trademark of higher-end Sony lenses, shared with the 70-400mm G.

The 16-50mm is at the limit of diameter, shape, balance and weight to be safely gripped with another lens in the same hand, even briefly during the process of swapping over. That’s not to say it is cumbersome, just that the 16-80mm is faster and more secure to work with because it’s that little bit smaller and lighter.

Once on the camera, I have to say I like the overall balance created by the 16-50mm. It tends to help the A77 hang lens-down, a position I prefer with the camera under my left arm and the strap over my shoulder. The zoom action is super-smooth and well damped, and also has a lock which operates at 16mm to prevent gravity-fed creep, and keep the action firm in future.

No creepy zooming – thanks to Royal Mail, and their neat Sony-coloured rubber bands which are a perfect fit to go on the CZ 16-80 and make the zoom action super-smooth and stay put!

My CZ is now well used and over-free in action. A rubber band to go over the front end of the zoom ring is the cure! You can get proper broad Alpha-ish orange silicone rubber ones from Lens Band as well as the free orangey-red ones used in the UK to hold our postal deliveries together. My way of using a rubber band is not quite the same as Lens Band’s method, it goes over the flush seam between zoom ring and lens barrel on the 16-80mm and it doesn’t just hold the zoom, it smooths the zoom action.

The zoom lock on the 16-50mm was missed from the 16-80mm… missed by all owners, that is. The 16-50mm has a type of raised  moulded marking. Durable? Maybe not. The similar raised ‘P’ on my A77 mode dial is now a ‘D’ having lost its stalk.

The best shots I’ve got from the 16-50mm are as good as the best from the 16-80mm, but I can trust the CZ more in the 35-80mm range. From 35-50mm the SSM becomes increasingly soft and sharpness towards the edges of the frame can be poor. At first I thought this was only at full aperture, but shots at apertures like f/5 and f/7.1 were affected. I compared my own lens with two pre-production Sony samples I had used months earlier; we were told not to release images taken with these. The degree and type of sharpness loss was identical, enough for me to conclude this is a characteristic of the lens and not a coincidental case of rogue lenses.

Major plus points for the 16-50mm include focus accuracy, which is much better than the 16-80mm on most Alpha bodies. The f/2.8 aperture activates higher accuracy sensors, such as the Alpha 700’s central point and the extended range of the 11 cross sensors of the Alpha 77. When used on the Alpha 580 for live view pre-shot AF, or on the NEX models with the original LA-EA1 contrast-detect AF adaptor, both focus speed and accuracy are optimum.

The SSM lens has an AF/MF switch but no on-lens button control. Direct Manual Focus is supported and unlike SAM (conventional in-lens motor) lenses, the supersonic drive is not damaged by moving the focus ring without engaging MF.

Despite the large area of glass, the 16-50mm is no more prone to flare than the 16-80mm. The new Sony coatings used for this lens (water and oil/dirt resistant, very hard, similar to Nikon’s NanoCrystal) do a great job. And, of course, they are part of the final reason I am keeping this objective. It’s weatherproofed to some degree, as is the Alpha 77 body. Reports vary between dowsing with a bucket of water without harm, to reluctant use in slight drizzle. I think I’ll get myself a Sigma EX DG filter for my lens, as these have the same coating now and they are about the best slim-mount UV filters made for optical quality without paying Hoya Pro1 Digital prices.

Also, with the 72mm filter thread, there seems to be less need for a super-slim filter. The CZ lens suffers from very strong mechanical vignetting at both ends of the scale, producing dark corners at 16mm or 80mm alike. At 16mm, depending on the position of the SSS/AS sensor-based stabilisation, a dark corner can be well enough defined to need cloning out or the image cropping. The 16-50mm SSM has no such issues. Not only is optical vignetting well-controlled, the mount does not create any dark corners.

These dark corners are created by adding vignetting and grads in raw processing. The 16-50mm, at 24mm, turns in great shadow to highlight detail without a hint of flare; 1/50th at f/9, ISO 100, hand-held with SSS – mid-January in the Scottish Borders. When I pulled up to shoot this, a car with two camouflage-kitted big Nikon and Canon multi lens ‘serious enthusiast’ shooters pulled in alongside. They were still struggling with tripods, a kissing-gate, a stone wall, lenses and car by the time I’d got the sunray shot (which disappeared in seconds) and left. I just carry my Alpha 77 – but then, I’m not a ‘serious enthusiast’ and my ideal camera would be invisible and with me all the time. I’m a panda – sees shoots and leaves.

Though Sony owners may be reluctant to admit it, the SSS mechanism can decentre the sensor and if the lens coverage is so tight it barely covers the corners of the frame (16-80mm and 16-105mm both guilty) you can get the occasional asymmetric dark corner. I’ve never seen this yet from the 16-50mm. But when I check the 16-80mm against the 16-50mm using the Alpha 900 full frame finder to examine the image circles, if anything the 16-80mm has more apparent clearance round the extremes of APS-C, with a softer gradation. The 16-50mm has a tight exact circle.

I have also checked the way the 16-80mm and 16-50mm focus as you zoom. Though the CZ is not perfectly parfocal. That term describes a zoom which retains exactly the same focus point, as you zoom. Video and TV camera lenses are parfocal, otherwise, the focus might ‘go off’ during a zoom. The CZ is nearly parfocal, just a touch varifocal. That’s the opposite term, and means a zoom which changes the focus as you change focal length. At one time, varifocal lenses were not actually called zooms; they date back to the 1920s, and J H Dallmeyer’s adjustable telephoto lenses. Konica made a famous 35-100mm f/2.8 Varifocal in the 1970s.

Silent focus, silent A77 camera (almost), 16mm and ISO 800 at f/3.2 – with ACR profile correction. Café society, Hawick.

The 16-50mm is either a perfect parfocal zoom, or so close you will never know. It is possible to focus at 16mm, and zoom in to the subject. This can only happen with very accurate focus, and a parfocal zoom. Try it with the 16-80mm CZ and you will see the image go out of focus, not to mention clicks and jumps in brightness changing as the aperture adjusts (that’s because the CZ is a variable maximum aperture lens, f/3.5-4.5). The 16-50mm can zoom during video, in or out, without losing the original focus point and without any brightness change or aperture adjustment.

Now you may understand why I want to keep this lens even though – unlike some enthusiastic new owners – I find that its sharpness across the field is not actually as consistent as the CZ. It is a far better overall match to the Alpha 77 especially for video work. But in January, I chose the CZ in preference for a week abroad, and I would most likely do so again.

The Alpha 77 (and 65) include built-in correction profiles for this lens. They are so effective that when I first saw JPEGs from it, I thought the geometry was perfect. If you intend to use the lens for JPEG and movie shooting, any criticisms can be moderated. The correction profile can not improve sharpness, and it does change the effective focal length slightly so than you don’t get a true 16mm.

This is a straight-on shot of the Adobe chart used (not this way, shot nine times per full frame) for profile creation and it shows how very bendy the 16mm f/2.8 setting is at this range, the target is A2 size. Click image to see full size.

This is the same, but JPEG with the in-camera correction enabled.

This is the same, with the Adobe Lens Profile I have created and sent to Adobe, applied in raw conversion of the first example. Please note that the Adobe profile applies to shots taken at three times this distance or more – these profiles, like the in-camera profile, are never much good at rigorous correction of geometric targets shot a couple of feet from the lens.

For Adobe Camera Raw, I have made a profile for the lens which covers three apertures (f/2.8, f/5.6, f/11) and three focal length settings (16mm, 24mm, 50mm) between all of which ACR will interpolate correction values. Because the extreme corners of the image go so much out of focus when shooting the target (refocusing ruins the profiling process) I don’t think this profile handles chromatic aberration as well as it could. The profiling program needs a sharp image of the RGB colour channels to work out their relative scale, which is how CA is corrected. Applying 150% CA correction, instead of the default 100%, seems to improve the conversion.

Here is an uncorrected real-life shot on the 16-50 and 16mm, 1/125th at f/9, ISO 200 (click image for full size 24 megapixel view, and note the chromatic aberration at the left end of the shot especially).

This is the same raw file processed using the Adobe Lens Profile I have produced for the lens.

You can dowload from here the 16-50mmA77rawAdobeLensProfile, hopefully it will also become available from Adobe’s user-created download area. Unzip the file to extract the .lcp file, and place this in your Application Support/Adobe/CameraRaw/LensProfiles/1.0/Sony directory. You require Photoshop CS5 to use the profile.

So what is my conclusion? I do not agree with some of the over-the-top reviews including one to be found on the Sony store USA site claiming it’s the best zoom of this range and aperture for any system. It is not, you get more than you pay for (much less than a lens of this specification might cost from others) but not an optical miracle. You get a very well designed optical compromise housed in a particularly good mechanical design. I would compare it favourably with Olympus’s waterproof ‘Top Pro’ range fast lenses for 4/3rds. I think it can claim to match Canon’s 17-55mm f/2.8 and Nikon’s similar lens, I’ve used both and the Sony is rather neater. It’s probably a little better than the Pentax/Tokina 16-50mm f/2.8, which it most resembles but definitely is not related to.

It’s different from the CZ 16-80mm, not better or worse; it has a different mix of good qualities and failings. The obvious competitors are Sigma’s 17-50mm f/2.8 OS and the Tamron 17-50mm f/2.8. The Sigma offers Optical Stabilisation. The Tamron is now an older design, replaced by a new VC stabilised version for other mounts, but still issued without stabilisation at about 60% of the price of their VC versions, for Alpha. It is the lowest-cost option in this range.

The Sony Alpha SSM 16-50mm f/2.8 DT lens is supplied with rear cap, 72mm lens cap, and bayonet petal hood. It does not come with a case or pouch. My lens was purchased ‘white boxed’ – that is, split off from an Alpha 77+16-50mm kit by a dealer and priced accordingly. The lens is only available with the A77, or as a separate item; it is not currently offered as a kit option with the Alpha 65 or other models.

– David Kilpatrick

Check the current price from B&H Photo Video – remember, B&H ship worldwide and for the UK buyers, offer a UK service.

Technical Data (Sony information) amended to remove nonsense

  • Lens Type : Standard Zoom
  • Focal Length 16-50mm (35mm equivalent 24-75mm)
  • Lens Mount Type : Sony A-mount, SSM in-lens supersonic motor focusing, electronic coupling
  • Aperture (Max.) : f/2.8
  • Aperture (Min.) : f/22
  • Filter Diameter : 72mm
  • Lens Groups-Elements : 13 groups, 16 elements
  • Minimum Focus Distance : 12″ (30cm)
  • Distance Encoder : Yes
  • Distance Scale: Yes
  • Angle of View: 83°-32°
  • Non-rotating Filter Thread : Yes
  • Aperture : 7 blades (Circular aperture)
  • Lens Weight : 20.4 oz (577g)
  • Maximum Magnification : 0.2x
  • Dimensions (Approx.) : 3-1/4 x 3-1/2” (81 x 88mm)

Compare the 16-80mm Carl Zeiss technical data:

  • Lens Type : Standard Zoom
  • Focal Length 16-80mm (35mm equivalent 24 – 120mm)
  • Lens Mount Type: Sony A-mount, in-body motor focusing via mechanical drive coupling
  • Aperture (Max.) : f/3.5 – 4.5
  • Aperture (Min.) : f/22 – 29
  • Filter Diameter : 62mm
  • Lens Groups-Elements : 10 groups, 14 elements
  • Minimum Focus Distance : 14.4” (36cm)
  • Aspheric Elements : 2 aspheric
  • Distance Encoder : Yes
  • Distance Scale : Yes
  • Angle of View: 83°-20°
  • Non-rotating Filter Thread : Yes
  • Aperture : 7 blades (Circular aperture)
  • Lens Weight : 15.7 oz (445g)
  • Magnification : x 0.24
  • Dimensions (Approx.) : 2 7/8 x 3 3/8” (72 x 83mm)

Using Adobe Bridge/ACR for ‘film looks’ controlled by your Alpha

It’s now easy enough to find camera profiles – image looks created by independent photographers, as Adobe and Sony do not provide any – which make a big difference to raw processing using Adobe Camera Raw or Lightroom. There are also many fine adjustments you can make within these programs, able to customise the image output so that it either looks just like an in-camera JPEG of a chosen picture style, or like nothing you can produce in-camera.

Many users wonder, sometimes, why their raw pictures viewed in Adobe Bridge look different from in-camera JPEGs. Sometimes they look identical but then after working for a while and fine-tuning your preferences, you see big differences between the two if you shoot RAW+JPEG. This is in addition to differences which can happen if you set the camera to shoot in sRGB (useful for the JPEG) but your computer to save as AdobeRGB (superior in many ways for raw conversions intended to be printed).

In ACR/Bridge, you can choose as a Preference whether to build fast thumbnails or high quality, and whether to build full screen previews or accept whatever is embedded in the file. If you do not set the preference to build high quality previews and thumbs, what you see in the thumbnails is normally an embedded JPEG which is part of the raw file and an exact match to an in-camera JPEG even if you don’t save one of these. What you see in the larger preview pane will depend on your screen size, the camera, and the type of raw but for nearly all modern DSLRs on laptops the basic quality option will show the embedded JPEG and you will even be able to zoom it without interpreting the raw data.

If, on the other hand, you set your Bridge prefs to large size and high quality previews using a large screen such as an iMac 27″, and you have ACR/PS/CS5/Elements installed, Bridge will access the ACR engine behind the scenes and will render your raw files. It creates a ‘cache’ of full screen size JPEG files (which will eventually use a lot of disk space) which exactly reflect the settings for any given camera/ISO default. You have the choice, in Preferences, between having a single Default for each camera or a different Default for every single ISO increment on each camera. If you set the ISO specific Default, the conversion used to build the preview/thumb will be exactly the settings you have saved for that ISO. See below where I repeat this all again for emphasis.

The 100% and full screen fast forward keystrokes

Bridge/ACR will render the full sized 100% view of the raw using saved default settings if you used the Loupe (a small section only) or the very useful sequence of: press space bar = show the full screen preview; mouse-click with the cursor at any point on this to zoom in to 100%; scroll round using controls/mouse; magnify 200%, 400%, or 800% using scroll-wheel or Apple Magic Mouse finger-touch; return to Bridge browsing using space bar. Be warned that even with a fast machine, Bridge builds the sharpness of your enlarged view (normally 100%) in stages.

What you first see may look a bit soft, wait two seconds and it will get sharper, another two seconds and it will be transformed to pixel-perfect rendering. Never judge a Bridge/ACR 100% or loupe view the instant you access it. Bridge/ACR is clever enough for you to be able to go to the magnified view with one shot, and using your arrow keys move to exactly the same position in your other shots at the same view. You can, by this means, compare sharpness in a set of shots. Once each has rendered for that point in the shot, the cache makes sure you can go back and forth between images faster, they do not need to render again.

But it’s Bridge Camera Raw Preferences which hides the great feature I’m telling you about here – a tip which can enable to you use the lower, manual-only set ISO values of some Alpha cameras like the new 77 to ‘load’ different ‘raw’ films just by changing the ISO setting. Or indeed, other camera makes which have similar ISO control.

Different raw conversions can be made specific to exact ISO settings, so that if you select a given setting, its unique conversion will automatically be used and its effect will be shown in the preview and thumbnail created.

This would be a disaster for Auto ISO – but the Alpha 77 has six different ISO settings between 50 and 160 which are NEVER used by Auto ISO, and can safely be used for my tip here. Also, there’s really not a great deal of difference between the noise, sharpness, and dynamic range of ISO setting with this low range. They are all very good.

ISO-specific default magic

So, I have an Alpha 77 with ISO settings 50, 64, 80, 100, 125, 160 all of which are very low noise and good quality. In Bridge/ACR, I can decide that ISO 50 will be used the Vivid camera profile, strong contrast curve, a certain degree of capture sharpening, a certain black point and so on. I can adjust all this until I think that ISO 50 looks just like Velvia film. Then I save the new default.

Taking a frame set to ISO 64, I can make a default which I think looks like Kodachrome 64 perhaps using the Landscape profile. For 80, I might decide to make a fake infra-red process default with added grain, monochrome conversion and contrast effects. For ISO 100, a default which is standard and looks like a good neutral colour slide. For 125, maybe an FP4 in acutance developer printed on G4 paper mono; for 160, a Portrait profile combined with no sharpening, to imitate Vericolor Type S or Fujicolor 160N.

The examples below do not use different ISOs, I have used one raw file to show the differences, of course!

‘Standard’ – this is the colour, contrast and profile used when Adobe Standard is set as ‘Camera Raw Default’ in Bridge on the Alpha 77. This default includes WB As Shot, Exposure as shot (0), no Recovery, no Fill, Black point 5, Brightness 50, Contrast 25, Clarity/Saturation/Vibrance all at 0, Medium tone curve.

This is the same overall conversion, using a profile called ‘Neutral’ designed to be similar to the camera’s Neutral JPEG setting.

This is a profile called ‘Vivid’, again with no other adjustments.

This is an interesting custom profile called ‘Positive Film’ which clearly has some major adjustments.

This is ‘Standard’ (not the Adobe Standard) but with multiple adjustments saved in the Default – Brightness to 75, Clarity to 25, Saturation and Vibrance both to 20, Strong contrast curve. This Default is a custom one which I prefer for many shots where good saturation and midtone brightness is needed. In fact, many Alpha 77 users advise changing the ACR default Brightness from 50 to 75 permanently as the 50 figure used by Adobe appears to make the images flat and dark.

This custom high contrast ‘red filtered’ mono conversion includes strong lens vignetting added (by moving correction sliders to zero) and a greyscale rendering controlled using the Hue/Saturation/Luminance control tab for colour balance. Blue, Aqua and Purple values have been lowered and Red and Orange values raised to imitate a camera filter on panchromatic film.

If you have not found and installed any third-party profiles, you can instead make detailed adjustments including contrast and saturation for much the same effects.

I am fully aware of the ‘well I can do all this in Photoshop‘ response, the point is that all these and other far more complex processes (including any of the raw conversion Presets found in popular styling packages by Marcus Bell, onOne and others) can be effectively assigned to one chosen ISO setting in the ‘protected from Auto’ range 50-160 on the Alpha 77.

Now, when I open my folder of raw of images in Bridge set to create High Quality thumbs and large previews, they can all get exactly my customised process treatment for the thumbnails depending on the ISO I have set. One image might appear with the b/w process above and the next with colour. I will be able to preselect a different Bridge preview and a different startpoint ACR process just by selecting a different ISO on the camera. I can leave ACR’s default settings in place from 200 and up, so I will never get Auto ISO producing strange differences from one frame to the next due to Bridge/ACR presets. Yes, I did once set some different conversions for specific ISOs in the Auto range and it really messed up by image selection – I found I had increased brightness for 320 but not for 400 (etc) so my exposures seemed to go all over the place when Auto ISO chanced to pick small changes from one shot to the next.

You can apply more NR and sharpening control to ISO 200 to 12800 as needed – and again, this will automatically be applied according to the ISO, to the preview and thumb as well as the opened raw for conversion. But it won’t look odd as the exposure, colour and contrast will remain constant.

Pros and cons

If you want to revert to a standard single process for all ISO settings, you’ll lose the customisation of Bridge/ACR but you can save each setting as a Camera Raw Default process (named) and restore the settings at any time. Or, you can just reserve one careful combo for a single ISO setting such as 80 and only set this when the specific result is wanted, leaving every other setting at factory default.

It only applies to one camera body at a time, you would need to set up the same defaults for every different similar body you use – and not all Alpha bodies offer the useful 1/3rd step ISO increments and low ISO range which make the idea practical. But, this is also an advantage, because if you process files from another camera of the same exact model it will be unaffected unless you set it up. Camera Raw Defaults can be set as specific to each serial numbered body, and each different ISO, so there is never any need for someone else’s raw files to be accidentally altered by your own personal setup.

Profiles

I use a set of Alpha profiles I have assembled from as many sources as possible, but mainly from Maurizio Piraccini’s development for every KM/Sony Alpha camera:

http://www.piraccini.net/2011/02/profili-colore-sony-a900-per-adobe-lr.html

These are also linked to via a Photoclubalpha Forum thread:

http://www.photoclubalpha.com/forum/viewtopic.php?f=6&p=66090#p66090

To read a Forum thread about ‘Deep’ profiles (which is mainly about noise levels, not about the image looks themselves, but includes instructions on how to install all similar profiles) go to:

http://www.photoclubalpha.com/forum/viewtopic.php?f=32&t=5786&p=60905

These threads contain links to profiles provided or sourced by Agorabasta as a forum contributor including some for most makes.

If you have any sources for other sets of created profiles, for any Alpha models, please add a Comment at the end of this post, and provide the link (crediting the source or the author if you have that information).

You read it here first – and you’ll never forget how this can be used. Lightroom offers the same functions and preferences. Other programs may follow suit. Now you can use your manual ISO settings for raw files just the same way you can apply picture styles to in-camera JPEGs, and get the results in ACR/Lightroom – no need to be restricted to Sony Image Data Converter to read tags.

– David Kilpatrick