LONDON UK, June 22, 2009 – Eastman Kodak Company announced today that it will retire KODACHROME colour film this year, concluding its 74-year run as a photography icon.
Sales of KODACHROME Film, which became the world’s first commercially successful colour film in 1935, have declined dramatically in recent years as photographers turned to other, newer KODAK films or to the digital imaging technologies that Kodak pioneered. Today, KODACHROME Film represents just a fraction of one percent of Kodak’s total sales of still-picture films.
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Kodak is introducing a new Single Use Camera in a distinctive design especially for the wedding market. The KODAK Wedding Single Use Camera features elegant white roses on a silver body – a subtle, sophisticated design for any wedding. Combining style and quality, this latest addition to Kodak’s single use camera portfolio includes one of the best films available, Kodak’s 800–speed film, which provides unbeatable clarity and sharpness to produce the highest quality prints.
Single use cameras adorn wedding tables across Europe but many are low-cost products which match the decor but lead to disappointing prints,” said Oreste Maspes, Director of Kodak Film Group Europe. “Brides need products they can trust on their big day and, with the introduction of the KODAK Wedding Single Use Camera, brides and wedding planners need not choose between style and substance. The new designs are elegant and will look good on any table which means the happy couple can trust that Kodak has blended looks, convenience and the unbeatable quality of KODAK Film in one package.”
The new KODAK Wedding Single Use Camera is available for purchase in 10-pack increments exclusively online at http://www.kodak.com/go/SingleUseCamera through the Kodak Store. To mark the launch, Kodak is offering customers a saving of £40 on each 10 cameras pack (instead of £80, customers will only pay £40). The offer is available from June 12 until August 31, 2008.
In addition to the sophisticated new look, the camera boasts an easy-to-use design. Placed on tables at wedding receptions, guests of all ages can easily capture wonderfully informal shots that perfectly compliment the formal photographs of the day. Once printed, the newlyweds have a record of their special day through their loved ones’ eyes. Favourite candid images can be scanned and uploaded to a PC for inclusion in thank-you cards, photobooks and even canvases.