Pentax Q's up mirrorless system…

With their 645D offering a revolutionary balance of cost, features and usability for the medium format world, and the K-5 16Mp DSLR offering a flexible blend of enthusiast and professional features, Pentax is already blurring the distinctions between the genres traditional camera manufacturers exploit. The new Q system announced today further moves the boundaries, by offering that rare package of a compact sensor with interchangeable lenses. The new Q mount is served by a range of five lenses at launch, and this initial camera sports a 1/2.33″ Backlit CMOS sensor delivering 12.4Mp resolution and specced for a maximum ISO 6400. At 200g it’s undoubtedly a light body, yet that small sensor could well be offputting in a camera that’s likely to exceed a £500 list price.

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Hasselblad is new UK Broncolor agent

Hasselblad is set to become sole distributor of broncolor lighting products in the UK.

’We will use the same approach with bron as we have with the new-look Hasselblad UK’ – Chris Russell-Fish, Hasselblad UK MD and Global Sales and Marketing Director

Chris Russell-Fish, Hasselblad UK MD and global sales and marketing director, announced the move following months of negotiation with the Swiss-based lighting manufacturer.

Hasselblad will take over from JP Distribution on July 1st and promises ‘a dynamic array of new ideas and solutions‘ for bron customers nationwide in coming months.

Said Russell-Fish: “I believe we can do a great job for bron users in the UK. Like Hasselblad products, bron equipment sits at the top end of the market. We plan to make a great deal of noise in coming weeks and months around this excellent lighting range.”

Russell-Fish has appointed photo-lighting expert Chris Burfoot as the new broncolor UK manager.

Burfoot, who first started ‘working with light’ in the Eighties said: “Our objective is to create far more awareness around the award-winning bron brand and focus hard on customer service and support for existing users. We also plan a programme of ‘hands-on’ open days with broncolor partners in a non-selling environment – mirroring the success of the popular ‘Hasselblad Studiodays’ programme, and under the name of ‘The beauty of broncolor’.

This premium lighting brand has been built on a rock solid foundation of quality, consistency and reliability. The new-look bron customer care programme will work in exactly the same way as Hasselblad’s renowned ‘Hasselbuddy’ customer care support.”

Hasselblad UK owns the London-based Pro Centre, the photo-equipment rental company, but Russell-Fish insists the bron distribution deal will be no threat to any other brand they work with.

He said: “The Pro Centre acts completely independently as a rental centre. This will simply be an additional line. Bron will be a completely separate entity for us in the same way as our new Hasselblad studio and Didgeridoo services. And just as we have developed energetic new programmes for Hasselblad customers in the UK, we will do the same with bron over time. There will be a separate bron customer care and maintenance team in place in the near future.”

Hasselblad is currently in talks with broncolor with a view to new product launches.

A new website is to go live from the 1st July 2011 at www.ukbroncolor.com, with links to and from the Hasselblad (www.hasselblad.co.uk) website.

Alamy hits 24m images with added celebrity collection

Alamy.com has further strengthened its collection with the addition of over a million celebrity images, and now has over 24 million images on line. The company represents over 570 of the world’s leading stock and specialist agencies and over 25,000 photographers worldwide.

Rachel Wakefield, head of sales at Alamy, said: “We are extremely popular with newspaper and magazine customers and this additional entertainment and sports content cements our appeal. TV and film stars, royals and sporting celebrities will always be sought after”.

Alamy is well known for its quality and variety of imagery, from the obvious to the obscure. The combination of high profile stock agencies and 25,000 individual photographers gives an extraordinary blend of world class imagery, with a myriad flavours and themes. For these reasons, the company is considered the first, and often only, port-of-call for customers who value this mix.

Alan Capel, head of content at Alamy added: “Our collection has both freshness and variety and our customers appreciate that much of this imagery is unique to Alamy”.